“Thank you for your feedback and we hope to see you again.” It’s the most commonly used review response in the history of the industry, but is it enough? Travelers and brands alike are expecting more and more from hoteliers when it comes to online review responses. Making review responses more personalized can really […]
With travelers posting a record number of reviews online, it’s sometimes difficult for hoteliers to decipher the big picture. How do guests truly feel about your property? How can you filter through hundreds of traveler reviews and uncover the important feedback that you need to make critical decisions at your property? We will share […]
Business, leisure, walk-in, extended stay: today’s travelers can fall under many different categories. But how do you determine what type of traveler fits your hotel’s needs? We’ll explore how understanding your current occupancy demographics can uncover untapped revenue potential. Discover who is staying at your hotel and more importantly, who isn’t.
Every hotel staff is made up of specialists. Housekeeping, maintenance, front desk, and GM employees each play a unique role to make your hotel operate successfully. The same is true when it comes to social media. Each social network plays a different role in the overall success of your hotel marketing strategy. Just like at […]
Responding to negative reviews online is difficult. What should you say? What should you not say? Should you even respond? With the impact and importance of review response growing, it is hard to know how negative reviews should be handled. In this webinar, we offer a crash course on how to properly respond to negative […]
With more booking options than ever, the modern day traveler’s booking journey has transformed immensely over the last decade. Consumers are more savvy and calculated when searching for lodging options online and know how to leverage the data across all platforms to make the best booking decision possible. 76% of U.S. travelers say that […]