Travelers are not shy about calling out hotels online by name, and it’s important to make a plan before a complaint becomes a crisis. Evolution of Traveler Feedback Nowadays, when one thinks about traveler feedback, they immediately think of TripAdvisor. However, TripAdvisor wasn’t where the birth of travel feedback occurred. It dates all the […]
Just as the hotel industry has evolved over the last decade, so has social media. Yet, some hoteliers still utilize their social platforms as they always have. It is time to level up your hotel’s social media profiles and leverage them to engage more travelers than ever before. We understand that adapting to social media […]
Every public review online paints a picture of your hotel in the eyes of prospective travelers. But how do you make sure it is the image that you want your customers to see? In this webinar we will reveal what travelers really see when researching your hotel online and how to make sure your […]
During an era in the hotel industry of extreme growth and all-time highs for online reviews, customer expectations, and brand standards; how do hoteliers effectively manage costs around review response? With something subjective like review response, the formula for cost is much more complicated than most hotel expenses and can sometimes elude even the most […]
In today’s hotel ecosystem, content is sprouting up everywhere online. The majority of the information posted online about your property comes from travelers. According to TripAdvisor, over 270 reviews are submitted per minute as of 2017. Those reviews, along with hundreds of social media posts, represent seeds of opportunity for hoteliers.
In today’s hotel industry, checking online reviews has become a daily task in the operations of the modern day hotelier. However, more often than not, hoteliers are asking the wrong questions in regards to their ranking on these sites. They ask, “who is ranked higher than me?” and “who is ranked below me?” Many feel that […]