Business, leisure, walk-in, extended stay: today’s travelers can fall under many different categories. But how do you determine what type of traveler fits your hotel’s needs? We’ll explore how understanding your current occupancy demographics can uncover untapped revenue potential. Discover who is staying at your hotel and more importantly, who isn’t.
Every hotel staff is made up of specialists. Housekeeping, maintenance, front desk, and GM employees each play a unique role to make your hotel operate successfully. The same is true when it comes to social media. Each social network plays a different role in the overall success of your hotel marketing strategy. Just like at […]
Responding to negative reviews online is difficult. What should you say? What should you not say? Should you even respond? With the impact and importance of review response growing, it is hard to know how negative reviews should be handled. In this webinar, we offer a crash course on how to properly respond to negative […]
With more booking options than ever, the modern day traveler’s booking journey has transformed immensely over the last decade. Consumers are more savvy and calculated when searching for lodging options online and know how to leverage the data across all platforms to make the best booking decision possible. 76% of U.S. travelers say that […]
Competition is looming for hotels with the rise of other hospitality sites like Airbnb and VRBO. While those sites have increased in popularity, we’re going to show you how to direct travelers right to your hotel’s booking engine. The ultimate goal of a hotelier is to get as many direct, commission-free bookings as possible. […]
Travelers are not shy about calling out hotels online by name, and it’s important to make a plan before a complaint becomes a crisis. Evolution of Traveler Feedback Nowadays, when one thinks about traveler feedback, they immediately think of TripAdvisor. However, TripAdvisor wasn’t where the birth of travel feedback occurred. It dates all the […]