Just as the hotel industry has evolved over the last decade, so has social media. Yet, some hoteliers still utilize their social platforms as they always have. It is time to level up your hotel’s social media profiles and leverage them to engage more travelers than ever before. We understand that adapting to social media […]
Every public review online paints a picture of your hotel in the eyes of prospective travelers. But how do you make sure it is the image that you want your customers to see? In this webinar we will reveal what travelers really see when researching your hotel online and how to make sure your […]
During an era in the hotel industry of extreme growth and all-time highs for online reviews, customer expectations, and brand standards; how do hoteliers effectively manage costs around review response? With something subjective like review response, the formula for cost is much more complicated than most hotel expenses and can sometimes elude even the most […]
In today’s hotel ecosystem, content is sprouting up everywhere online. The majority of the information posted online about your property comes from travelers. According to TripAdvisor, over 270 reviews are submitted per minute as of 2017. Those reviews, along with hundreds of social media posts, represent seeds of opportunity for hoteliers.
In today’s hotel industry, checking online reviews has become a daily task in the operations of the modern day hotelier. However, more often than not, hoteliers are asking the wrong questions in regards to their ranking on these sites. They ask, “who is ranked higher than me?” and “who is ranked below me?” Many feel that […]
For hoteliers, a website is the lifeblood of your marketing strategy. It is the most effective way of communicating about your hotel to a traveler, and the best source of information for someone making a booking decision. A visit to your website could be the first time a potential guest will interact with your […]