White Papers
Why Recent Reviews & Responses Matter More Than Ranking For many hoteliers, TripAdvisor is the most important website for attracting new customers and competing with other local hotels. Whether a traveler is booking a hotel on an OTA website, directly on the hotel website, or over the phone, almost everyone checks reviews on TripAdvisor first. […]
As travel websites have consolidated and Google Hotels has improved, the number of websites a traveler visits while booking their vacation has dropped drastically in the last five years. In 2015, Expedia research¹ showed that consumers visited up to 38 websites while booking; in 2017, Flip.to found² that 86% of leisure travelers visit 9 […]
Hotel reviews and the star ratings that accompany them are extremely influential to future travelers. 9 out of 10 people check reviews before booking their stay, and 84% of people trust reviews as much as a personal recommendation. While many hoteliers have begun to see the importance of responding to online reviews, many still […]
Every hotel staff is made up of specialists. Housekeeping, maintenance, front desk, and GM employees each play a unique role to make your hotel operate successfully. The same is true when it comes to social media. Each social network plays a different role in the overall success of your hotel marketing strategy. Just like at […]
Social media is an excellent tool for marketing hotels because it enables hoteliers to reach more travelers, make meaningful connections with guests, and tell their hotel’s story online. The value social media adds to a hotel’s relationships and public perception is vast, yet difficult to measure. That’s why the actions social media users take when […]
TripAdvisor plays a big role in helping hoteliers engage with guests, improve their reputation, and market their hotel. As one of the main hubs for traveler information and reviews, it should remain at the top of your priority list. 80% of travelers read 6-12 TripAdvisor reviews before booking1 In this white paper, you will […]