White Papers

Travel, TripAdvisor & Trust [White Paper Download]

by | December 5, 2019 | White Papers | 0 comments

  As travel websites have consolidated and Google Hotels has improved, the number of websites a traveler visits while booking their vacation has dropped drastically in the last five years. In 2015, Expedia research¹ showed that consumers visited up to 38 websites while booking; in 2017, Flip.to found² that 86% of leisure travelers visit 9 […]

How Responding to Reviews Affects Your Bottom Line

by | October 18, 2019 | White Papers | 0 comments

  Hotel reviews and the star ratings that accompany them are extremely influential to future travelers. 9 out of 10 people check reviews before booking their stay, and 84% of people trust reviews as much as a personal recommendation. While many hoteliers have begun to see the importance of responding to online reviews, many still […]

White Paper Download: Social Media – Your Hotel’s Marketing Super Power

by | September 11, 2019 | Webinars, White Papers | 0 comments

Every hotel staff is made up of specialists. Housekeeping, maintenance, front desk, and GM employees each play a unique role to make your hotel operate successfully. The same is true when it comes to social media. Each social network plays a different role in the overall success of your hotel marketing strategy. Just like at […]

New eBook: How to Create Actionable Social Media Content to Attract Guests

by | August 16, 2019 | White Papers | 0 comments

Social media is an excellent tool for marketing hotels because it enables hoteliers to reach more travelers, make meaningful connections with guests, and tell their hotel’s story online. The value social media adds to a hotel’s relationships and public perception is vast, yet difficult to measure. That’s why the actions social media users take when […]

White Paper Download: TripAdvisor Hotel Marketing Guide

by | July 2, 2019 | White Papers | 0 comments

  TripAdvisor plays a big role in helping hoteliers engage with guests, improve their reputation, and market their hotel. As one of the main hubs for traveler information and reviews, it should remain at the top of your priority list. 80% of travelers read 6-12 TripAdvisor reviews before booking1 In this white paper, you will […]

White Paper Download: Complying with Brand Standards for Reputation

by | May 22, 2019 | White Papers | 0 comments

  It is helpful to understand why your hotel’s brand cares so much about the way you manage your hotel reviews. Your brand takes on your hotel reputation when choosing to partner with your hotel. Each guest experience at an individual property shapes the overall reputation for the hotel chain. You can either hurt or […]

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