White Papers

  Managing marketing strategies for multiple properties can be demanding in many ways. It’s essential to develop great marketing tactics with a plan to implement them across your entire portfolio. If left to their own devices, you risk seeing a decline in both revenue and occupancy throughout all of your hotels. With social media activity […]

  Social media continues to boom, and it’s time for you to use its resources to boost your hotel bookings. When it comes to Facebook, there is so much to offer for your hotel. While maintaining your hotel’s physical presence and upkeep is important, you should also make sure that you maintain a positive social […]

Review responses are an important factor in shaping how travelers perceive your hotel. A review response gives a voice to the hotelier and shows how you’ll handle issues and feedback. While a hotel owner or GM may be excellent at running a hotel, that doesn’t necessarily mean they have experience in writing and editing. That’s […]

Increase Occupancy by Targeting Last-Minute Travelers. For families planning to travel, 79% are planning an “old-fashioned road trip,‰” according to AAA. When families pack up the car and hit the road, there are a number of choices ahead of them. How do they pick where to stop for breaks, lunch, and the night? In this […]

You’ve taken the first step to controlling your message online. Your website is built and live on the internet. Now what? A hotel website provides a central place for web visitors to learn more about your business and make a direct booking. In this white paper, we explain how hoteliers can optimize their hotel website […]

You‰’ve heard it over and over again: content is king. But in the world of online marketing, rules can change fast. Today, content isn‰’t king ‰– it‰’s everything. When someone is planning a trip, they seek out experiences of the people they trust. Recommendations from friends and family are still the most trusted form of […]