White Papers

Review responses are an important factor in shaping how travelers perceive your hotel. A review response gives a voice to the hotelier and shows how you’ll handle issues and feedback. While a hotel owner or GM may be excellent at running a hotel, that doesn’t necessarily mean they have experience in writing and editing. That’s […]

Increase Occupancy by Targeting Last-Minute Travelers. For families planning to travel, 79% are planning an “old-fashioned road trip,‰” according to AAA. When families pack up the car and hit the road, there are a number of choices ahead of them. How do they pick where to stop for breaks, lunch, and the night? In this […]

You’ve taken the first step to controlling your message online. Your website is built and live on the internet. Now what? A hotel website provides a central place for web visitors to learn more about your business and make a direct booking. In this white paper, we explain how hoteliers can optimize their hotel website […]

You‰’ve heard it over and over again: content is king. But in the world of online marketing, rules can change fast. Today, content isn‰’t king ‰– it‰’s everything. When someone is planning a trip, they seek out experiences of the people they trust. Recommendations from friends and family are still the most trusted form of […]

How to respond when customers call you out online Today, a customer who has a complaint will often turn to social media to get their voice heard. Whether they had a bad service experience or what they received did not match their expectations, it is not uncommon for people to turn to Facebook and Twitter […]

Tips for Brands to Use Social Media at the Local Property Level Today, digital marketers are most focused on one thing: engagement. Getting people to see, interact with, and post about your brand on social media are among the top goals for businesses. The more people that engage with your brand, the more visibility you […]