White Papers

The Anatomy of a Review Response [White Paper Download]

by | July 19, 2021 | Reputation Management, Resources, White Papers | 0 comments

Receiving continuous feedback is instrumental to the way hotels understand the success of their operations. However, every piece of feedback requires a unique, timely response, and it can be difficult to know how to write a polished response every time. Understanding the anatomy of a good review response can help streamline the process for hoteliers, […]

Customizing a Post-Stay Survey for Your Guests [White Paper Download]

by | May 24, 2021 | White Papers | 0 comments

Of all the guest feedback tools that hoteliers have access to, post-stay surveys are among the most insightful. Through them, guests can provide honest feedback about aspects of their stay in an efficient way, and hoteliers can use the data from each survey to further refine and improve their hotel experience. There are various methods […]

How to Compete in a New Build Market [White Paper Download]

by | April 19, 2021 | White Papers | 0 comments

Despite the changes brought to the industry by the COVID-19 pandemic, research shows that there are still plenty of new build projects happening nationwide. As travelers move from the dreaming phase to the booking phase of their journey, it’s important for tenured hotels to understand what makes them stand out from the rest of their […]

Identifying the New Traveler: Capturing More Interest with Targeted Marketing [White Paper Download]

by | March 15, 2021 | White Papers | 0 comments

The effects of the coronavirus led many industry experts to refer to 2020 as “travel’s lost year.” A lot of changes occurred to traveler behavior when booking hotels, and learning what those behaviors mean for the way you market your hotel will be crucial to your hotel’s success as we continue to navigate the pandemic. […]

Social Listening 101 [White Paper Download]

by | February 17, 2021 | Resources, Social Media, White Papers | 0 comments

Social media is no longer a choice for hotels – it should be an active part of your hotel’s digital marketing strategy. However, like with most elements of marketing your hotel online, there are numerous elements of social media to consider. Social listening is increasingly important, but it can be difficult to understand how and […]

Utilizing LinkedIn for Your Hotel Marketing Strategy [White Paper Download]

by | January 11, 2021 | Resources, Social Media, White Papers | 0 comments

LinkedIn is a fast-growing platform with over 171 million users in the U.S., and 30 million companies actively online. While it’s been used commonly as a B2B marketing platform, the popularity of LinkedIn as a B2C platform is on the rise as well, especially in response to the global health crisis. Hoteliers should take advantage […]

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