White Papers

New eBook: How to Create Actionable Social Media Content to Attract Guests

by | August 16, 2019 | White Papers | 0 comments

Social media is an excellent tool for marketing hotels because it enables hoteliers to reach more travelers, make meaningful connections with guests, and tell their hotel’s story online. The value social media adds to a hotel’s relationships and public perception is vast, yet difficult to measure. That’s why the actions social media users take when […]

White Paper Download: TripAdvisor Hotel Marketing Guide

by | July 2, 2019 | White Papers | 0 comments

  TripAdvisor plays a big role in helping hoteliers engage with guests, improve their reputation, and market their hotel. As one of the main hubs for traveler information and reviews, it should remain at the top of your priority list. 80% of travelers read 6-12 TripAdvisor reviews before booking1 In this white paper, you will […]

White Paper Download: Complying with Brand Standards for Reputation

by | May 22, 2019 | White Papers | 0 comments

  It is helpful to understand why your hotel’s brand cares so much about the way you manage your hotel reviews. Your brand takes on your hotel reputation when choosing to partner with your hotel. Each guest experience at an individual property shapes the overall reputation for the hotel chain. You can either hurt or […]

White Paper Download: Best Practices for Multi-Property Hotel Marketing

by | February 28, 2019 | White Papers | 0 comments

  Managing marketing strategies for multiple properties can be demanding in many ways. It’s essential to develop great marketing tactics with a plan to implement them across your entire portfolio. If left to their own devices, you risk seeing a decline in both revenue and occupancy throughout all of your hotels. With social media activity […]

White Paper Download: Facebook FAQs for Hoteliers

by | January 30, 2019 | White Papers | 0 comments

  Social media continues to boom, and it’s time for you to use its resources to boost your hotel bookings. When it comes to Facebook, there is so much to offer for your hotel. While maintaining your hotel’s physical presence and upkeep is important, you should also make sure that you maintain a positive social […]

White Paper Download: What Makes a Good Review Response Writer?

by | November 16, 2018 | White Papers | 0 comments

Review responses are an important factor in shaping how travelers perceive your hotel. A review response gives a voice to the hotelier and shows how you’ll handle issues and feedback. While a hotel owner or GM may be excellent at running a hotel, that doesn’t necessarily mean they have experience in writing and editing. That’s […]

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