White Papers

Utilizing LinkedIn for Your Hotel Marketing Strategy [White Paper Download]

by | January 11, 2021 | Resources, Social Media, White Papers | 0 comments

LinkedIn is a fast-growing platform with over 171 million users in the U.S., and 30 million companies actively online. While it’s been used commonly as a B2B marketing platform, the popularity of LinkedIn as a B2C platform is on the rise as well, especially in response to the global health crisis. Hoteliers should take advantage […]

Branding for the Next Generation: Marketing Strategies to Capture Gen Z’s Attention [White Paper Download]

by | November 16, 2020 | Online Marketing, Social Media, White Papers | 0 comments

The next generation of consumers is on the rise, and the sooner you’re able to pivot your marketing strategy to capture their attention, the more conversions and bookings you’ll earn. Generation Z makes up 40% of the consumer population right now, and as a group that thoroughly understands the power behind their purchase, you’ve got […]

The Importance of Social Media for Hotels: Benefits & Best Practices [White Paper Download]

by | September 18, 2020 | Resources, White Papers | 0 comments

Social media is a highly influential – and equally essential – piece of every hotel’s marketing strategy. With how connected travelers are to their phones for every other part of the booking process, it only makes sense to gear your marketing strategy to capture their interest as early as possible. By following best practice guidelines, […]

Email Marketing Best Practices for Hotels [White Paper Download]

by | August 28, 2020 | Resources, White Papers | 0 comments

Email is a powerful tool for hoteliers to utilize in both getting feedback from and advertising new deals to potential guests. Customers want to hear from businesses about the latest deals and property updates, and for businesses, sending mass marketing messages through email is a convenient and effective method to get information directly to the […]

Building a Content Strategy to Satisfy Travelers’ Needs [White Paper Download]

by | July 17, 2020 | White Papers | 0 comments

To succeed in a constantly changing market, hoteliers need to keep an eye on what’s trending and how travelers are finding their way to hotels – that way, they can develop a content strategy to directly capture the needs of travelers. These various consumer needs can be tracked through search trends, and further monitored through […]

The Lasting Impact of First Impressions for Hotels [White Paper Download]

by | June 2, 2020 | White Papers | 0 comments

Hoteliers have been hard at work to leave a positive first impression on their valued guests for decades. It is a pivotal element of a hotel’s reputation, as how guests first perceive a hotel can set the tone for their entire stay and may ultimately impact their post-stay reviews. This first impression is typically defined […]

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