Rich cards are a type of search engine results snippet that includes a photo and more information than a search result. A rich snippet will sometimes appear as a carousel on mobile that a user can swipe through. For hotels, rich snippets include a map with rates, listings with review ratings, and an additional feature, like “Free Wi-Fi” or “Pet Friendly.” Users can check availability, navigate to TripAdvisor, and filter hotel results from the rich card.

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