Hospitality Marketing Webinars

Providing Free Hotelier Education Every Month

Take your hotel marketing strategy to the next level by watching one of our educational hotel marketing webinars. We take a deep dive into how travelers are searching for hotels and how you can get found in the marketplace. Learn actionable tips to increase revenue and capitalize on digital marketing trends. Sign up for our next webinar or view a recording of previous hotel marketing events below.

 

2022-02-08

Putting the Guest First: Crafting Exceptional Responses to Your Hotel’s Online Reviews

February 28th | 2 PM ET,  11 AM PT

Believe it or not, online guest review response has evolved significantly over the last few years. What started as a nice-to-have has become a must-have for any successful hotel online reputation strategy. Travelers today are more skilled than ever at deciphering whether a hotel’s reply is a genuine attempt at communicating with that guest or a templated response used to simply check a box.   

In this virtual event, we will demonstrate how to craft responses that prioritize your guests, making them feel heard and showcasing your customer service skills. We will cover:  

  • How online review response has evolved
  • How to appropriately respond to positive guest feedback 
  • How to resolve issues related to negative guest experiences
  • How to learn to celebrate all feedback left by the guest

By effectively managing and responding to each online guest review, you can begin to see an immediate impact on your hotel portfolio’s online reputation and improved overall guest satisfaction scores.