Hospitality Marketing Webinars

Providing Free Hotelier Education Every Month

Take your hotel marketing strategy to the next level by watching one of our educational hotel marketing webinars. In these webinars, we take a deep dive into how travelers are searching for hotels and how you can get found in the marketplace. Learn actionable tips to increase revenue and capitalize on digital marketing trends. Sign up for our next webinar or view a recording of previous hotel marketing webinars here.

Upcoming Webinars

Know Your Guests: Discover Your Hotel’s Revenue Opportunity

Tuesday, October 29 | 2 pm ET, 11 am PT

Business, leisure, walk-in, extended stay: today’s travelers can fall under many different categories. But how do you determine what type of your traveler your hotel needs? In this webinar, we explore how understanding your current occupancy demographics can uncover untapped revenue potential. Discover who is staying at your hotel and more importantly, who isn’t. Next, we’ll demonstrate how to implement a customized digital marketing strategy to fill the occupancy gaps in your hotel’s revenue. Join us for a new perspective on using targeted marketing to capture more guests.

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Guest Sentiments Exactly: How Reviews Can Improve Your Property

Tuesday, November 19 | 2 pm ET, 11 am PT

With guests posting a record number of reviews online, it’s sometimes difficult for hoteliers to decipher the big picture. How do guests truly feel about your property? How can you filter through hundreds of traveler reviews and uncover the important feedback that you need to make critical decisions at your property? In this webinar, we share best practices on how to identify guest sentiment and take action. Learn where to focus your time and attention when analyzing your hotel’s guest reviews. We’ll help ensure you are getting the most out of this important data to make the right decisions at your hotel.