Hospitality Marketing Webinars

Providing Free Hotelier Education Every Month

Take your hotel marketing strategy to the next level by watching one of our educational hotel marketing webinars. In these webinars, we take a deep dive into how travelers are searching for hotels and how you can get found in the marketplace. Learn actionable tips to increase revenue and capitalize on digital marketing trends. Sign up for our next webinar or view a recording of previous hotel marketing webinars here.

Upcoming Webinars

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5 Tips for Managing Your Hotel’s Communication Strategy for COVID-19

Tuesday, March 31 | 2 pm ET, 11 am PT 

Part 1 of our COVID-19 educational webinar series focuses on updating your hotel’s communication strategy to inform guests and travelers. We will share 5 tips to ensure that your hotels’ messaging is purposeful and effective during these unprecedented times. In this webinar, we will demonstrate using creative communication channels like your hotel’s social media platforms and review responses to connect with your target audience. We will also help you prepare for the eventual market recovery that the hospitality industry will experience as the impact of the virus diminishes.

This presentation will serve as a great starting point for planning and implementing your hotel’s COVID-19 communication plan.

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How To Optimize Market Share When Demand Shrinks

Tuesday, April 28 | 2 pm ET, 11 am PT 

Part 2 of our COVID-19 educational webinar series covers what hoteliers can do when/if demand for hotel rooms begins to shrink. We know that one of the most worrisome impacts of the coronavirus is the effect that it will have on hotel occupancy. In this webinar, we will discuss what digital strategies hoteliers can implement to ensure they maximize their market share. The best practices shared in this presentation will demonstrate alternatives to simply dropping your rates.

This presentation is a resource for hoteliers looking to get creative and innovative in driving occupancy for their hotel through strategic and targeted digital marketing during these difficult times.

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How To Offset Group Travel Loss by Targeting Transient Travelers

Wed, May 27 | 2 pm ET, 11 am PT 

In Part 3 of our COVID-19 educational webinar series, we concentrate on the subject of group travel in the industry. According to STR, there have been over 200+ global events canceled in response to the coronavirus spread. Those that reschedule are pushing their bookings into late 2020 or 2021, leaving potential occupancy gaps at your hotel.
This webinar will explain how to offset group travel loss by focusing on transient, non-group travelers. With these transient travelers excited and motivated to travel after quarantine, this presentation is the perfect opportunity to learn how to target them through effective digital marketing campaigns and promotions.

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