Hospitality Marketing Podcast
Listen to Suite Spot for Hotel Marketing Tips
Suite Spot is hosted by Travel Media Group brand ambassador Ryan Embree, who is joined by other experts on all things hotel marketing. Check out our latest episodes below, which include detailed show notes and complete transcripts. Have a question you’d like us to answer on the show or a topic you’d like to hear about? Text or leave us a voicemail at (407) 984-7455.
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Recent Suite Spot Episodes
23 – Diversifying Your Audience to Attract New Guests
In this episode of Suite Spot, we speak to the unbelievable prosperity that the hotel industry is currently experiencing while preparing hoteliers for a time where revenue growth might slow. Host Ryan Embree teams up with Director of Marketing Anne Sandoval to...
22 – Marketing Your Hotel on Instagram
In this episode of Suite Spot, we discuss one of the fastest growing and most popular social media platforms in 2019, Instagram. On the heels of another exciting innovation from Travel Media Group’s product development team, we introduce the addition of Instagram for...
21 – Marketing Ideas with Regional DOS Pat Kobela
On this special edition of Suite Spot, we host our first remote guest Pat Kobela, Regional Director of Sales at Chartwell Hotels. Ryan Embree interviews Pat as she shares some insights and best practices from her years of experience in the hotel industry. Ryan and Pat...
20 – Custom Social Content
In this episode of Suite Spot, we explore the exciting, recent announcement of Travel Media Group’s newest solution: Custom Social. Joey Schuster, Product Development Manager, joins host Ryan Embree to share all the exciting features and benefits of this new solution....
19 – Behind the Scenes with Client Support
In this episode of Suite Spot, we go behind the scenes with the client support department at Travel Media Group. Host Ryan Embree visits with Aislynn Roberts, Client Support Team Lead, to discuss all the vital work that she and the client support team do to help...
18 – Hiring & Retaining Hospitality Employees
In this episode of Suite Spot, we combat one of the biggest problems facing hoteliers in 2019: recruiting and hiring quality hotel employees. In the What’s News segment, host Ryan Embree, shares some recent unemployment statistics as well as a survey of what experts...
17 – Reputation Resolutions For 2019
In this episode of Suite Spot, we welcome in 2019 with several new year reputation resolutions for hoteliers. Ryan counts down the top 5 ways to make sure that your reputation strategy is off to a fast start and sets you up for success throughout the rest of the year....
16 – Advice From a Hotel Review Response Writer
In this episode of Suite Spot, we pick the brain of a true hotel review response expert. Kristeena Seckinger, who has responded to over 100,000 hotel reviews in her career, joins host Ryan Embree to talk about what it takes to be a successful hotel review response...
15 – Top 5 Ways to Market Your Hotel in the Off Season
In this episode of Suite Spot, we prepare hoteliers for the upcoming holiday season, which is historically slower for hotels. Ryan counts down the top 5 ways to market your hotel during this year’s winter months. We tackle everything from traditional advertising...
14 – Phocuswright Special Edition
In this special edition episode of Suite Spot, we discuss the recent 2018 Phocuswright conference in Los Angeles. Host Ryan Embree is joined by Patrick O’Brien, product manager and Phocuswright attendee veteran, who gives his take on the innovative technology...
13 – Dreamforce Special Edition
In this special edition of Suite Spot, we discuss a hospitality keynote presented at the 2018 Dreamforce Conference in San Francisco. The keynote, "The Future of Travel and Hospitality," was a fireside chat with Marriott International CEO Arne Sorenson. In this...
12 – Marketing Your Branded Hotel
In this episode of Suite Spot, we focus on marketing branded and franchised hotels. Host Ryan Embree teams up with the leaders of Travel Media Group’s sales team, Diane Elderkin and Edwin Pomales, to discuss. In the What's News segment, Ryan shares an article that...
11 – The Lodging Conference 2018 Special Edition
In this special edition episode of Suite Spot, we recap the recent 2018 Lodging Conference. It took place at the beautiful Arizona Biltmore resort in Phoenix, AZ. Host Ryan Embree is joined by Travel Media Group’s Senior Director of Product, Jason Lee as they discuss...
10 – 5 Ways To Reinvest In Your Hotel
In this episode of Suite Spot, we take a look at the state of the hotel industry. With an incredible streak of 100+ months of RevPAR growth, it’s a great time to reinvest in your hotel. Here are 5 ways you can reinvest in your property for a prosperous future.
09 – Tailor Social Media Content to Attract more Guests
In this episode of Suite Spot, we take a look at what it takes to manage and run a successful social media marketing strategy in today’s hotel industry. Priscilla Osorio, Social Media Analyst at Travel Media Group, joins host Ryan Embree to give advice to hoteliers on how to tailor social media content to create an engaging and effective social media campaign.
08 – Guest Feedback & Satisfaction
In this episode of Suite Spot, we discuss guest feedback and the ways today’s hoteliers are leveraging this information to better their businesses. Senior Digital Marketing Specialist Brittany Hill joins Ryan Embree to share best practices on how to obtain feedback from guests and how to leverage it.
07 – Processes to Improve Hotel Reputation
In this episode of Suite Spot, we uncover which processes hoteliers can put in place to impact their reputation. Host Ryan Embree is joined by Jason Lee to discuss how at the heart of the matter, it’s still all about service.
06 – Optimizing for Voice Search
Amber Wojcek, content manager at Travel Media Group, joins host Ryan Embree to study the impact of voice search in the industry and where it might be heading. We provide tips on how hotels can optimize their websites for voice search and share best practices on voice search traffic conversion.
05 – Marketing Tips for Independent Hotels
Diane and Edwin share, from a marketing perspective, what advantages and disadvantages independent hoteliers face in comparison to a branded property. They give different recommendations on how an independent hotel can best share its story to travelers.
04 – Understanding TripAdvisor’s 2018 Algorithm Update
In this episode of Suite Spot, we reflect on the recent changes to the TripAdvisor algorithm. Host Ryan Embree is joined by guest Patrick O’Brien, Digital Product Manager and head of the reputation solutions at Travel Media Group.