Resources

Networking Your Hotel Locally Through LinkedIn

by | November 25, 2020 | Resources, Social Media | 0 comments

LinkedIn has amassed over 630 million users over the years, becoming more than just a place for users to put their resume and conduct a job hunt. It has become a full-fledged networking website that accounts for a major percentage of B2B leads. However, B2C companies such as hotels can tap into the growing market […]

Building Customer Confidence for the 2020 Winter Season

by | November 24, 2020 | Resources | 0 comments

Building Customer Confidence Your hotel’s success this 2020 winter season will hinge on a lot of different factors: some within your control and some outside of the property. One of the most important factors within your control is your hotel’s online reputation, specifically when it comes to building customer and guest confidence. We have shared […]

Inclusive Language for Front Desk Hospitality

by | November 23, 2020 | Resources | 0 comments

In the hospitality industry, words hold significant power. The language we use as an industry helps define who we invite into our hotels, however, it can also unintentionally keep others from wanting to book with us. While sometimes it can be that an advertisement simply didn’t catch the attention of a traveler, often there’s more […]

The Importance of Earning New Reviews Through Post-Stay Marketing

by | November 12, 2020 | Reputation Management, Resources | 0 comments

With many areas across the nation still affected by COVID-19, interest in travel and hotels regularly waxes and wanes. Travel is recovering, but the slow pace may be leaving your hotel with outdated reviews. This may also be the case if your hotel had to temporarily close its doors during the early stages of the […]

Painting the Post-COVID Hotel Experience For Your Guests

by | November 9, 2020 | COVID-19, Resources | 0 comments

We have talked a lot recently about guests’ comfort and confidence levels in travel right now. Pinpointing a traveler’s comfort level can be critical in anticipating the needs of your guests and assessing the type of experience your guest is expecting at the property. “New Normal” Spectrum Someone that needs to travel right now and […]

Welcome Everyone: Inclusive Marketing for the Holidays

by | November 6, 2020 | Online Marketing, Resources, Social Media | 0 comments

The holiday season is busy for everyone, but especially for hoteliers trying to capture business to make up for the lull from the early fall. However, the holidays also tend to sneak up on us, and establishing a solid marketing plan for the holiday season is imperative to success. One element of your strategy this […]

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