Hotel Marketing Resources

Social Media for Hotels: Everything You Need to Know (2024)

by | April 10, 2024 | Hotel Marketing Resources, Social Media for Hotels

In today’s digital landscape, travelers turn to social platforms for inspiration and recommendations, and your hotel’s online presence holds the key to its success or failure. A robust social media presence is not just an opportunity for brand awareness but a necessity for properties looking to thrive in the competitive hospitality industry. Whether you are […]

Content Creation: Best Practices for Different Hotel Segments

by | April 5, 2024 | Hotel Marketing Resources, Social Media for Hotels

Over the last few years, social media has become one of the most significant influencing factors for travelers. In a study conducted by Statista in 2023, 75% of respondents were influenced to travel to a destination by social media. Users are looking not only at hotel websites but also at photos and videos posted by […]

Capitalize On User-Generated Content and Influencer Marketing Opportunities

by | March 29, 2024 | Hotel Marketing Resources

You have heard and will hear it again: content is king. Our current social media landscape has put immense pressure on showcasing real-life, “relatable” photography instead of staged, “stock” photos. And while most hoteliers know that real experiences sell better than posed, the problem arises in executing content creation. So, how do they attain content […]

Social Media Strategy – Creating the Right Plan for Your Hotel

by | March 20, 2024 | Hotel Marketing Resources, Social Media for Hotels

What is a Strategy? A social media strategy is a meticulously crafted plan that outlines how a company will leverage various social media platforms for its specific goals. This strategy involves setting clear objectives, choosing appropriate platforms, creating content, engaging with the community, scheduling posts, and analyzing performance metrics. Social media strategies can change over […]

Golden Opportunities: Using Social Media to Market Your Hotel

by | March 15, 2024 | Hotel Marketing Resources, Social Media for Hotels

In an age where social media has evolved from solely being experience-sharing platforms to being the source of all information, companies can no longer deny the importance of having an online presence. Consumers tend to trust the legitimacy and relevance of a brand if they are active on various social media sites.  Social media offers […]

Winter Guest Sentiment Report: 3rd Edition

by | March 14, 2024 | Hotel Marketing Resources

The winter season is a busy time for hoteliers, and this year’s winter guest sentiment report reflects just that. Even though the temperature outside was dropping, guest sentiment on online review sites steadily rose.  Guest sentiment data provides a clear insight into what travelers feel and say about their hotel experiences as well as when […]