Resources

People think a hotel visit begins when a guest walks to the front desk and officially checks in. They also believe that a hotel visit ends when you return to the front desk and check out. This may have been true in the past, but it is not anymore. The guest experience from check-in to […]

The unethical practice of receiving or even encouraging fake guest reviews comes with severe repercussions. Hoteliers understand that more positive reviews and overall higher ratings attract more bookings. You may have thought about doing the same for your hotel property but this is a big mistake. Take the advice provided here and ensure you stay […]

When industry experts forecast an unfavorable economic climate looming, it is normal for businesses in the hospitality industry to generate concern. When hearing this news, hoteliers often feel apprehensive and take many precautions at the property level. Management may decide to implement cost-saving measures to hedge against a predicted financial loss. This type of action […]

Having a social media presence is common knowledge for hotels these days. However, what’s not common knowledge is how to connect with guests via social media platforms successfully. This challenge becomes even more difficult as new social media applications consistently emerge. Often, it can simply be too much to handle for hoteliers, and they seek […]

You may wonder why responding to online guest reviews is so important as a hotelier. Responding to guest reviews not only builds your online reputation but also does much more. Review response writing is an excellent exercise to practice. When you do it enough, the quality of your responses will improve before you know it. […]

Halloween is not the only frightful thing happening this month. The repercussions of abandoning your online guest reviews are even more haunting. The hospitality industry is thriving and healthy, which means hoteliers can expect an ample supply of online guest reviews. This is no trick, and if you neglect your online guest reviews, there are […]