Resources

Every day, people from all over the world spend countless hours watching video content online. These pieces of digital content come from sources such as YouTube, Instagram, TikTok, Linkedin, and many other platforms. Video content has dramatically impacted the hospitality industry by allowing travelers a glimpse into the guest experience before they even arrive at […]

It is almost that time of year when travelers set their sights on their spring break destination and set off for a week of fun in the sun. These guests expect a high-quality vacation that helps them relieve some stress and feel rejuvenated. Many of these ‘spring breakers’ are already in the pre-booking stage of […]

Love is in the air, and so are travelers. For Valentine’s Day, guests will plan the perfect romantic getaway at your hotels. You will most likely receive an influx of online guest reviews written on travelers’ experiences at your properties. Some of these reviews will be full of praise, while others will be not so […]

Winter 2022 was a busy holiday season for hoteliers and travelers all around the world. Travel Media Group wanted to see what guests were feeling and saying about their hotel visits during this time so we collected over 2 million guest sentiment tags to do just that. Check out the full report below.   View […]

Attracting new guests to your hotel can be challenging. There is fierce competition in the hotel industry as hoteliers vie for travelers’ attention and bookings. Effective marketing of your hotels through digital channels will be the deciding factor that puts you at #1. To succeed at marketing your hotel, you must know what NOT to […]

Hotels worldwide are trying to engage with their audience in more meaningful ways. One of the best ways to accomplish this is by being a good listener – a social listener, that is.  Social listening is when a business/entity actively monitors and tracks what users/people are saying about their business online via digital channels. The […]