Resources
As more and more travelers pack up and plan trips, hotels will see a proportional rise in guest reviews. This can be equal parts exciting and nerve-wracking for hoteliers – you’ll want to respond quickly, but if the feedback isn’t quite what you were expecting, tensions may rise, and you’ll be all the more likely […]
Whether we love it or not, feedback is a critical part of a guest’s journey through your hotel. Their responses inform how you can market your hotel to future guests, and more importantly, they share how your guests felt about your amenities, location, and rooms. There are multiple ways to collect this information; through official […]
From posting reviews on public-facing review sites to sharing their experiences via social media, guests are presented with countless ways to share their feedback online. There is another method of guest feedback collection that should not go overlooked by hoteliers: the guest feedback survey. What Are Post-Stay Surveys? At first glance, post-stay surveys may sound […]
The Rise of “Work from Anywhere” Over the last year, the world has seen numerous changes in the way our workforce operates. Some companies have even transitioned their work-from-home initiatives into full-time opportunities, affording thousands of workers more time to spend at home with their loved ones and improving productivity. With more and more employees […]
Types of Social Listening The integration of technology in the hotel industry has spurred a huge increase in hotel and guest interaction online. The act of responding and connecting with those guests online is defined as “social listening.” Looking at some real-world, industry interactions, we can see how social listening is utilized by the hotel […]
Social Media has given new meaning to the popular phrase “word of mouth.” In 2021, travelers are constantly mentioning, tagging, and talking about your property online. There are so many unique ways that travelers discuss your hotel on social media platforms, including Facebook, Twitter, and Instagram. We will teach you how to be a part […]