Resources

The Importance of Social Media for Hotels: Benefits & Best Practices [White Paper Download]

by | September 18, 2020 | Resources, White Papers | 0 comments

Social media is a highly influential – and equally essential – piece of every hotel’s marketing strategy. With how connected travelers are to their phones for every other part of the booking process, it only makes sense to gear your marketing strategy to capture their interest as early as possible. By following best practice guidelines, […]

How to Boost Mid-Week Occupancy Using Social Media

by | September 14, 2020 | Online Marketing, Resources, Social Media | 0 comments

After Labor Day with signs of fall arriving, hoteliers’ concerns have shifted to one major topic: how to handle the diminishing demand for mid-week hotel stays. A recent interview on Travel Media Group’s podcast The Suite Spot hosted Jan Freitag, senior analyst at STR, who called this very concern “the billion-dollar question.” He cited further […]

How Contactless Upgrades and Frictionless Spending Influence Revenue

by | September 8, 2020 | Online Marketing, Resources | 0 comments

Even before the coronavirus pandemic throttled the globe, credit card companies and retailers were beginning to make the shift toward contactless payments following the success of Apple Pay and Google Pay. That process was expedited, and even now hoteliers are being encouraged to make contactless payment at check-in a reality for the safety of guests […]

Using Social Media to Satisfy Travelers’ Search Needs

by | September 1, 2020 | Resources, Social Media | 0 comments

Frequently reviewing your content marketing strategy helps hotels stay ahead of the competition. That is one of the reasons the Travel Media Group social team continuously reviews the content we create for hoteliers to ensure it’s relevant and meets the needs of future guests. Our custom content often touches on the six different consumer search […]

Email Marketing Best Practices for Hotels [White Paper Download]

by | August 28, 2020 | Resources, White Papers | 0 comments

Email is a powerful tool for hoteliers to utilize in both getting feedback from and advertising new deals to potential guests. Customers want to hear from businesses about the latest deals and property updates, and for businesses, sending mass marketing messages through email is a convenient and effective method to get information directly to the […]

Using Review Response to Satisfy Traveler Needs

by | August 21, 2020 | Resources | 0 comments

Our most recent white paper discusses having a dynamic marketing strategy, and how understanding your travelers’ explicit needs results in a more promising conversion rate. There are a variety of methods hoteliers can take to assure that traveler needs can be met through marketing: through information displayed on their website, through pictures, or through social […]

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