Hotel Marketing Resources
Summer travel is in full swing, making it the perfect time for hotels to ramp up their booking strategies. To capture as many reservations as possible, hoteliers must focus on their digital presence and online marketing efforts. This summer, the key areas to hone in on are social media, online review response, and hotel reputation […]
Social media has expanded past its original purpose of connecting people. It has evolved into a powerful tool for discovering new information. Hotels must maintain their social presence to ensure they remain relevant in online searches. For hoteliers, this trend presents both challenges and opportunities to connect with guests in innovative ways. Embracing this trend […]
Hoteliers often ask if review responses and guest feedback are still important. The answer is, and will always be, yes. According to Accor’s Importance of Reviews and Reputation Report released in June 2024, 97% of online users read reviews at least some of the time before booking. It is also the #2 most important […]
Social media has become the cornerstone of any successful marketing strategy. With platforms like Instagram, Facebook, LinkedIn, TikTok, and X (formerly known as Twitter), hotels can reach a global audience and engage with their guests in real-time. However, to truly leverage social media’s power, it’s crucial to understand its analytics. Social media analytics provide insights […]
This spring season saw a record-breaking amount of online guest reviews and traveler feedback as travel demand surged and people booked their next hotel stay. Hoteliers are continuously receiving detailed insight into guest preferences and how they can elevate their hotel guest experience across the portfolio through unique guest sentiment left online in reviews. In […]
Taking meaningful steps is the key to enhancing your hotel brand visibility and engagement. Through building your social media following, you can engage with potential guests directly, showcase your property, and stay relevant in a competitive market! This webinar will cover the following topics, including: How to build a solid social following on different platforms […]