Resources
COVID-19 has brought many fundamental changes to the hotel industry, including the way hoteliers respond to reviews online. Amid the pandemic, review responses are a vital outlet for communicating with guests to instill confidence about your property. For hotel owners and managers, you can leverage review responses to reach future travelers, ensure them of your […]
As COVID-19 continues to push the hospitality industry to innovate and advance technology at hotel properties, we have to ask ourselves if we’re setting our staff up for success as well as our guests. One great way to do that easily is through implementing technology at the property. We’ve discussed hotel tech in the past, […]
Social media is no longer a choice for hotels – it should be an active part of your hotel’s digital marketing strategy. However, like with most elements of marketing your hotel online, there are numerous elements of social media to consider. Social listening is increasingly important, but it can be difficult to understand how and […]
People use LinkedIn for a wide variety of reasons – to post job listings, share company updates, and even advertise services to other businesses and business consumers. However, without a strong network, your posts won’t have a strong reach, making it difficult to share your messaging with fellow business owners or business travelers. However, if […]
When you’re signed in to one of your social media accounts and you receive a notification that someone @mentioned you, it can be equal parts exciting and nerve-wracking as a business. For many users online, @mentioning is a conversation starter. However, for businesses – especially those in hospitality – a @mention can be something else […]
As hotels start on the road to recovery in 2021, it’s essential to identify the different types of travelers that will be filling our hotel rooms and the best way to capture their booking. Prior to COVID-19, the industry was riding historic highs in metrics like ADR and RevPAR. We saw travelers of all ages, […]