Resources

Bad reviews: they come with the business and every hotelier has had to deal with them. Take a look on any review site and you’ll probably find a bad review written about your hotel. Many times your knee-jerk reaction is to jump to the defense of your property, service, cleanliness, or whatever else was critiqued.  […]

Many marketing companies offer some sort of report used to learn how customers feel about your hotel. Sentiment analysis is used in hotel reputation management to help add context to the star ratings a hotel receives.  Sentiment analysis can be very simple, such as providing positive and negative sentiment word clouds, or quite comprehensive, such […]

Summer is a popular time for travel, making it an important time of the year for hoteliers who seek to secure bookings. Ensure that your hotel makes a splash with travelers this season by refreshing your property’s digital presence. From social media to review responses, now is the time to heat up your digital marketing […]

Appeal to Audiences with Local Social Content As social media algorithms change, it’s important to stay relevant to be found online. Regardless of how much you post to social media, you won’t reach your entire audience. While paying to boost posts will help get you seen by more people, one strategy to receive more free […]

There are two sides to every hotel’s story: there’s the story that the hotel portrays through its digital presence and there’s the story that guests tell when they talk about their stay online. Both stories are there for travelers to see and if they don’t match up, it can raise some eyebrows. Take back control […]

Discover traveler insights this spring! Travel Media Group has the data that hoteliers are looking for to help them understand trends in travel as they’re happening. Check out this industry report to give your hotel an edge over the competition this spring! Travel Media Group has access to a host of data and analytics for […]