Online Marketing

How Hoteliers Can Drive Direct Bookings & Decrease OTA Fees

by | April 26, 2019 | Online Marketing | 0 comments

OTA fees can take a substantial chunk out of your hotel’s revenue. In fact, PhoCusWright estimates that OTA market share will reach 41% by 2020. While some amount of OTA booking is unavoidable, there certainly are ways to combat the fees and bring guests directly to your hotel website. Promote Your Hotel & Increase Online […]

Choosing a Marketing Partner that Cares About Your Hotel

by | February 25, 2019 | Online Marketing | 0 comments

Are you looking for a marketing partner to help improve guest experiences and increase your number of bookings? In this post, we’ll identify key points that hoteliers should consider when selecting a marketing vendor.   Hospitality Experience To start, choose a partner that has solutions tailored to the hospitality industry. There are definitely many marketing […]

Promoting Healthy Lifestyles at Your Hotel

by | January 31, 2019 | Online Marketing | 0 comments

It’s time to start making big promotional moves to boost your hotel bookings and surpass last year’s numbers. Here are some of our tips on how hoteliers can promote a healthy travel lifestyle at their hotel.   Kickstarting Healthy Food Options A great way to wow your hotel guests is to supply them with breakfast that breaks away […]

How to Increase Valentine’s Day Hotel Bookings

by | January 14, 2019 | Online Marketing | 0 comments

Holidays are a great opportunity for adding up hotel bookings. With Valentine’s Day around the corner, we highly suggest attracting guests with deals for couples. There will be tons of couples out traveling to celebrate their love and happiness. With that said, its time to start increasing your hotel’s bookings. Create a Deal for Couples First, […]

New Google Hotel Design

by | November 5, 2018 | Online Marketing | 1 comment

It’s been three years since Google launched their last big update to how hotels show on search results. After a few months of beta testing, Google has now launched their new hotel search interface. Let’s break down all the new features and what it means for your hotel.

Tailor Your Marketing to Traveler Booking Behaviors

by | March 8, 2018 | Online Marketing | 0 comments

Travelers don’t use a single resource to make their booking decision. While they may begin their search on a brand website or OTA, there are many more steps between discovering a hotel and making a reservation. According to Google, 24% of people started researching hotels weeks before purchase and 17% started researching months ahead of […]

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