Online Marketing

Marketing Your Hotel Event Spaces

by | September 7, 2021 | Online Marketing, Social Media | 0 comments

If your hotel has an event space, chances are it hasn’t seen much action throughout the pandemic. With conferences at a standstill, many hoteliers had to be inventive, turning these spaces into food banks or shelters to help their communities. Now that the industry is seeing the slow return of business and recreational conferences, the […]

How to Respond to Frustrated Guests on Direct Messaging Platforms

by | August 23, 2021 | Online Marketing, Resources, Social Media | 0 comments

Handling frustrated guests online is a delicate balancing act. On one hand, you may feel compelled to rush in and defend yourself, your property, and your hardworking staff against any negative commentary from previous or upcoming guests. On the other hand, however, striking back in public-facing spaces like direct mentions on social media can result […]

Marketing Your Hotel Spa

by | July 12, 2021 | Online Marketing, Resources, Social Media | 0 comments

Your hotel’s spa is a valuable amenity to have – and an excellent opportunity to attract guests from a wide area. When determining how to best market this amenity to future travelers, there are a few critical pieces of advice that you’ll want to keep in mind. With these tips, you can make the most of […]

Which Guest Feedback Tool Is Right for Your Hotel?

by | April 26, 2021 | Online Marketing, Resources | 0 comments

Whether we love it or not, feedback is a critical part of a guest’s journey through your hotel. Their responses inform how you can market your hotel to future guests, and more importantly, they share how your guests felt about your amenities, location, and rooms. There are multiple ways to collect this information; through official […]

Smart Strategies for Post-Stay Surveys

by | April 12, 2021 | Online Marketing, Reputation Management, Resources | 0 comments

From posting reviews on public-facing review sites to sharing their experiences via social media, guests are presented with countless ways to share their feedback online. There is another method of guest feedback collection that should not go overlooked by hoteliers: the guest feedback survey. What Are Post-Stay Surveys? At first glance, post-stay surveys may sound […]

Go Big, Don’t Stay Home: Attracting 2021 Travelers

by | March 8, 2021 | Online Marketing, Reputation Management, Social Media | 0 comments

Travelers are becoming more keen as they search for their new vacation destinations. Their eyes are on policies, safety precautions, and comfort as the world continues to balance recovery and safety in 2021. With this mindset at the forefront, we see new types of travelers emerging – some choose to fly solo, and others carefully […]

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