It’s been three years since Google launched their last big update to how hotels show on search results. After a few months of beta testing, Google has now launched their new hotel search interface. Let’s break down all the new features and what it means for your hotel.
Travelers don’t use a single resource to make their booking decision. While they may begin their search on a brand website or OTA, there are many more steps between discovering a hotel and making a reservation. According to Google, 24% of people started researching hotels weeks before purchase and 17% started researching months ahead of […]
When you own a hotel, it’s important to use every tool you can to help the success of your property. Joining a hospitality association has many benefits, including providing ongoing development and training, updating you on news and alerts, and lobbying on your behalf. Here are some of the top hospitality associations to join to […]
Search engine optimization is key to helping your hotel marketing plan in order to be found by travelers online. Maybe you’ve started a social media presence, optimized your website, or are working on gaining more reviews to help boost you in search results. But have you optimized your local listings?
In the day-to-day operations of your hotel, it can be hard to focus on the bigger picture of what needs to be done to set your hotel up for success. That’s why so many hoteliers enjoy attending hospitality trade shows and conferences. It’s a time to step away from your business, learn about the newest […]
What is Influencer Marketing? In influencer marketing, a person who has a large following online will be paid to post about a brand on social media to their followers. There are many different levels of influencers, and the amount of money it costs to hire an influencer is dependent on their follower count and reach. […]