Online Marketing

Which Guest Feedback Tool Is Right for Your Hotel?

by | April 26, 2021 | Online Marketing, Resources | 0 comments

Whether we love it or not, feedback is a critical part of a guest’s journey through your hotel. Their responses inform how you can market your hotel to future guests, and more importantly, they share how your guests felt about your amenities, location, and rooms. There are multiple ways to collect this information; through official […]

Smart Strategies for Post-Stay Surveys

by | April 12, 2021 | Online Marketing, Reputation Management, Resources | 0 comments

From posting reviews on public-facing review sites to sharing their experiences via social media, guests are presented with countless ways to share their feedback online. There is another method of guest feedback collection that should not go overlooked by hoteliers: the guest feedback survey. What Are Post-Stay Surveys? At first glance, post-stay surveys may sound […]

Go Big, Don’t Stay Home: Attracting 2021 Travelers

by | March 8, 2021 | Online Marketing, Reputation Management, Social Media | 0 comments

Travelers are becoming more keen as they search for their new vacation destinations. Their eyes are on policies, safety precautions, and comfort as the world continues to balance recovery and safety in 2021. With this mindset at the forefront, we see new types of travelers emerging – some choose to fly solo, and others carefully […]

Branding for the Next Generation: Marketing Strategies to Capture Gen Z’s Attention [White Paper Download]

by | November 16, 2020 | Online Marketing, Social Media, White Papers | 0 comments

The next generation of consumers is on the rise, and the sooner you’re able to pivot your marketing strategy to capture their attention, the more conversions and bookings you’ll earn. Generation Z makes up 40% of the consumer population right now, and as a group that thoroughly understands the power behind their purchase, you’ve got […]

Welcome Everyone: Inclusive Marketing for the Holidays

by | November 6, 2020 | Online Marketing, Resources, Social Media | 0 comments

The holiday season is busy for everyone, but especially for hoteliers trying to capture business to make up for the lull from the early fall. However, the holidays also tend to sneak up on us, and establishing a solid marketing plan for the holiday season is imperative to success. One element of your strategy this […]

How to Boost Mid-Week Occupancy Using Social Media

by | September 14, 2020 | Online Marketing, Resources, Social Media | 0 comments

After Labor Day with signs of fall arriving, hoteliers’ concerns have shifted to one major topic: how to handle the diminishing demand for mid-week hotel stays. A recent interview on Travel Media Group’s podcast The Suite Spot hosted Jan Freitag, senior analyst at STR, who called this very concern “the billion-dollar question.” He cited further […]

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