Online Marketing

How to Boost Mid-Week Occupancy Using Social Media

by | September 14, 2020 | Online Marketing, Resources, Social Media | 0 comments

After Labor Day with signs of fall arriving, hoteliers’ concerns have shifted to one major topic: how to handle the diminishing demand for mid-week hotel stays. A recent interview on Travel Media Group’s podcast The Suite Spot hosted Jan Freitag, senior analyst at STR, who called this very concern “the billion-dollar question.” He cited further […]

How Contactless Upgrades and Frictionless Spending Influence Revenue

by | September 8, 2020 | Online Marketing, Resources | 0 comments

Even before the coronavirus pandemic throttled the globe, credit card companies and retailers were beginning to make the shift toward contactless payments following the success of Apple Pay and Google Pay. That process was expedited, and even now hoteliers are being encouraged to make contactless payment at check-in a reality for the safety of guests […]

Will Virtual Schooling Increase Vacation Opportunities for Travelers?

by | August 6, 2020 | Online Marketing | 0 comments

As many states approach the start of the school year, parents are making a vital decision about whether to send their students back to school. In order to reduce the spread of the coronavirus, many schools are offering parents the option to allow their children to study virtually. If parents choose to keep their kids […]

Tips for Effective and Efficient Hospitality Marketing

by | August 3, 2020 | Online Marketing | 0 comments

There has been a lot of discussion from the beginning of the current global health crisis about what hoteliers need to do to weather the storm and keep revenue flowing – mostly through maintaining stable marketing efforts and managing their hotel’s online presence. However, many hoteliers are facing challenges at the property level due to […]

Email Marketing Best Practices for Hotels: How to Track Results from UTM Codes

by | June 9, 2020 | Online Marketing | 0 comments

So you’ve started using UTM codes. Now what? Google Analytics provides helpful reporting so you can see exactly which links were successful, informing your future marketing strategy. For instance, let’s say that you were able to find that a lot of people clicked on your email banner and converted to sales, but very few clicked […]

7 Hotel Marketing Strategies to Help You Succeed in 2020

by | May 11, 2020 | Online Marketing, Reputation Management, Resources, Social Media | 0 comments

Utilize these effective hotel marketing strategies to increase traffic and booking conversions. Whether you’re running a unique small hotel business or have years of experience managing large-scale hotel groups, there is never a bad time to step back and reevaluate your strategy for hospitality marketing. Demand within any market shifts regularly, and new tools are […]

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