Online Marketing

Branding for the Next Generation: Marketing Strategies to Capture Gen Z’s Attention [White Paper Download]

by | November 16, 2020 | Online Marketing, Social Media, White Papers | 0 comments

The next generation of consumers is on the rise, and the sooner you’re able to pivot your marketing strategy to capture their attention, the more conversions and bookings you’ll earn. Generation Z makes up 40% of the consumer population right now, and as a group that thoroughly understands the power behind their purchase, you’ve got […]

Welcome Everyone: Inclusive Marketing for the Holidays

by | November 6, 2020 | Online Marketing, Resources, Social Media | 0 comments

The holiday season is busy for everyone, but especially for hoteliers trying to capture business to make up for the lull from the early fall. However, the holidays also tend to sneak up on us, and establishing a solid marketing plan for the holiday season is imperative to success. One element of your strategy this […]

How to Boost Mid-Week Occupancy Using Social Media

by | September 14, 2020 | Online Marketing, Resources, Social Media | 0 comments

After Labor Day with signs of fall arriving, hoteliers’ concerns have shifted to one major topic: how to handle the diminishing demand for mid-week hotel stays. A recent interview on Travel Media Group’s podcast The Suite Spot hosted Jan Freitag, senior analyst at STR, who called this very concern “the billion-dollar question.” He cited further […]

How Contactless Upgrades and Frictionless Spending Influence Revenue

by | September 8, 2020 | Online Marketing, Resources | 0 comments

Even before the coronavirus pandemic throttled the globe, credit card companies and retailers were beginning to make the shift toward contactless payments following the success of Apple Pay and Google Pay. That process was expedited, and even now hoteliers are being encouraged to make contactless payment at check-in a reality for the safety of guests […]

Will Virtual Schooling Increase Vacation Opportunities for Travelers?

by | August 6, 2020 | Online Marketing | 0 comments

As many states approach the start of the school year, parents are making a vital decision about whether to send their students back to school. In order to reduce the spread of the coronavirus, many schools are offering parents the option to allow their children to study virtually. If parents choose to keep their kids […]

Tips for Effective and Efficient Hospitality Marketing

by | August 3, 2020 | Online Marketing | 0 comments

There has been a lot of discussion from the beginning of the current global health crisis about what hoteliers need to do to weather the storm and keep revenue flowing – mostly through maintaining stable marketing efforts and managing their hotel’s online presence. However, many hoteliers are facing challenges at the property level due to […]

Pin It on Pinterest