Online Marketing for Hotels

Using Linkedin to Secure Re-emerging Business Travel

by | February 28, 2022 | Online Marketing for Hotels

As 2022 progresses, many hoteliers are wondering about the return of business travel. This demographic of travelers has been historically low over the past couple of years, resulting in hoteliers relying more on the business of leisure travelers.  Hoteliers will be happy to hear that experts anticipate business travel picking up this year. With this […]

Marketing Your Hotel Event Spaces

by | September 7, 2021 | Online Marketing for Hotels, Social Media for Hotels

If your hotel has an event space, chances are it hasn’t seen much action throughout the pandemic. With conferences at a standstill, many hoteliers had to be inventive, turning these spaces into food banks or shelters to help their communities. Now that the industry is seeing the slow return of business and recreational conferences, the […]

How to Respond to Frustrated Guests on Direct Messaging Platforms

by | August 23, 2021 | Hotel Marketing Resources, Online Marketing for Hotels, Social Media for Hotels

Handling frustrated guests online is a delicate balancing act. On one hand, you may feel compelled to rush in and defend yourself, your property, and your hardworking staff against any negative commentary from previous or upcoming guests. On the other hand, however, striking back in public-facing spaces like direct mentions on social media can result […]

Marketing Your Hotel Spa

by | July 12, 2021 | Hotel Marketing Resources, Online Marketing for Hotels, Social Media for Hotels

Your hotel’s spa is a valuable amenity to have – and an excellent opportunity to attract guests from a wide area. When determining how to best market this amenity to future travelers, there are a few critical pieces of advice that you’ll want to keep in mind. With these tips, you can make the most of […]

Which Guest Feedback Tool Is Right for Your Hotel?

by | April 26, 2021 | Hotel Marketing Resources, Online Marketing for Hotels

Whether we love it or not, feedback is a critical part of a guest’s journey through your hotel. Their responses inform how you can market your hotel to future guests, and more importantly, they share how your guests felt about your amenities, location, and rooms. There are multiple ways to collect this information; through official […]

Smart Strategies for Post-Stay Surveys

by | April 12, 2021 | Hotel Marketing Resources, Online Marketing for Hotels, Reputation Management for Hotels

From posting reviews on public-facing review sites to sharing their experiences via social media, guests are presented with countless ways to share their feedback online. There is another method of guest feedback collection that should not go overlooked by hoteliers: the guest feedback survey. What Are Post-Stay Surveys? At first glance, post-stay surveys may sound […]