Online Marketing

Getting Started with Email Marketing for Hotels

by | September 26, 2019 | Online Marketing | 0 comments

Email can be a powerful tool for businesses. Customers want to receive promotional emails from businesses they buy from, and business owners love to see the results. From a marketing perspective, emails provide some of the best ROI on your marketing investment — up to 44% ROI. Like any advertising avenue for your hotel, the […]

How to Build a Boutique Hotel Marketing Plan

by | September 16, 2019 | Online Marketing | 0 comments

With the rise of Airbnb and vacation rental properties, you may be feeling the strain of trying to compete with an ever-growing market. Airbnb is the 4th-largest OTA in the accommodation market and experience-minded travelers are looking to stay in more nontraditional spaces when they travel.  That’s why boutique hotels have a unique advantage over […]

How Hoteliers Can Drive Direct Bookings & Decrease OTA Fees

by | April 26, 2019 | Online Marketing | 0 comments

OTA fees can take a substantial chunk out of your hotel’s revenue. In fact, PhoCusWright estimates that OTA market share will reach 41% by 2020. While some amount of OTA booking is unavoidable, there certainly are ways to combat the fees and bring guests directly to your hotel website. Promote Your Hotel & Increase Online […]

Choosing a Marketing Partner that Cares About Your Hotel

by | February 25, 2019 | Online Marketing | 0 comments

Are you looking for a marketing partner to help improve guest experiences and increase your number of bookings? In this post, we’ll identify key points that hoteliers should consider when selecting a marketing vendor.   Hospitality Experience To start, choose a partner that has solutions tailored to the hospitality industry. There are definitely many marketing […]

Promoting Healthy Lifestyles at Your Hotel

by | January 31, 2019 | Online Marketing | 0 comments

It’s time to start making big promotional moves to boost your hotel bookings and surpass last year’s numbers. Here are some of our tips on how hoteliers can promote a healthy travel lifestyle at their hotel.   Kickstarting Healthy Food Options A great way to wow your hotel guests is to supply them with breakfast that breaks away […]

How to Increase Valentine’s Day Hotel Bookings

by | January 14, 2019 | Online Marketing | 0 comments

Holidays are a great opportunity for adding up hotel bookings. With Valentine’s Day around the corner, we highly suggest attracting guests with deals for couples. There will be tons of couples out traveling to celebrate their love and happiness. With that said, its time to start increasing your hotel’s bookings. Create a Deal for Couples First, […]

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