Online Marketing

How to Go Above & Beyond for Your Guests During COVID-19

by | April 2, 2020 | COVID-19, Online Marketing | 0 comments

During these unprecedented times, people across the globe are exhibiting intense levels of caution when it comes to travel. It’s situations like this one where your strategy to reinforce guest comfort and safety is critical for those who are coming through your doors. There are several strategies available to you, and today we’ll shed light […]

Hotel Market Begins Rebound in China Following COVID-19

by | March 24, 2020 | COVID-19, Online Marketing | 0 comments

With so much uncertainty in North America as COVID-19 counts rise and more states issue Stay In Place orders, American business owners are wondering about the longterm impact this virus will have on our economy. The hospitality industry has already seen significant drops in RevPAR and occupancy, and hotel owners and operators are working around […]

Impact of the COVID-19 Outbreak on the U.S. Hotel Industry

by | March 17, 2020 | COVID-19, Online Marketing | 0 comments

4 Key Takeaways  On Monday, Smith Travel Research (STR) conducted a webinar sharing an initial look at the impact of the COVID-19 outbreak on the U.S. hotel industry. You can view STR coverage of the outbreak online, and we’ve shared key takeaways from the webinar below.   1. A Drop in Occupancy is Expected As […]

Coronavirus, Health Concerns & Hotel Marketing

by | March 9, 2020 | COVID-19, Online Marketing | 0 comments

What Hotel Managers Can Do in Response to Coronavirus COVID-19  As information and media coverage of a new strain of the coronavirus (COVID-19) is shared, the hospitality industry is holding its collective breath. Not to avoid contracting the virus, which spreads through respiratory droplets, but to see how the spread of the virus impacts traveler […]

Email Marketing Best Practices for Hotels: What are UTM Codes?

by | March 6, 2020 | Online Marketing | 0 comments

Learning How to Attribute Sales to Marketing Campaigns Have you ever tried to send a link to a friend, only to see it is a hideous, lines-long URL? That’s because there are attributes on the end of the link to help the website track where their website traffic came from. UTM codes work in the […]

Celebrating International Women’s Day with 4 Remarkable Women in Hospitality

by | March 1, 2020 | Online Marketing | 0 comments

International Women’s Day was first celebrated by suffragettes in 1911 and March 8th remains a day to celebrate the social, economic, cultural and political achievements of women. We want to recognize some remarkable women in the hospitality industry of the past and today.

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