Online Marketing

Email Marketing Best Practices for Hotels: How to Track Results from UTM Codes

by | June 9, 2020 | Online Marketing | 0 comments

So you’ve started using UTM codes. Now what? Google Analytics provides helpful reporting so you can see exactly which links were successful, informing your future marketing strategy. For instance, let’s say that you were able to find that a lot of people clicked on your email banner and converted to sales, but very few clicked […]

7 Hotel Marketing Strategies to Help You Succeed in 2020

by | May 11, 2020 | Online Marketing, Reputation Management, Resources, Social Media | 0 comments

Utilize these effective hotel marketing strategies to increase traffic and booking conversions. Whether you’re running a unique small hotel business or have years of experience managing large-scale hotel groups, there is never a bad time to step back and reevaluate your strategy for hospitality marketing. Demand within any market shifts regularly, and new tools are […]

How Brand Awareness Can Maximize ROI from Social Media

by | May 4, 2020 | Online Marketing, Resources | 0 comments

Over the last two decades, social media has become an integral part of our society. With millions of users visiting online spaces multiple times a day, a unique opportunity arises for businesses: the ability to reach a vast, yet specific audience. The pace online is quick, leaving business owners wondering how to best reach their […]

Maintaining Your Social Media Presence Amid COVID-19

by | April 20, 2020 | COVID-19, Online Marketing | 0 comments

The rise in the use of social media comes to many as little surprise. In a new world where domestic and international travel are both severely restricted, would-be wanderers are turning to their phones to get much needed interaction. Facebook saw that Instagram and Facebook Live views doubled within the first couple of weeks after […]

Future-Focused Takeaways from STR’s Latest COVID-19 Impact on US Hotels

by | April 17, 2020 | COVID-19, Online Marketing | 0 comments

4 Key Takeaways  Thursday, April 16th, marked the last webinar of Smith Travel Research (STR) 5-week series showcasing the impact of the COVID-19 outbreak on the U.S. hotel industry. Below are some key takeaways from the presentation and where the industry stands today. 1. The US May Have Bottomed Out Although hotel occupancy dove to historically […]

3 Critical Guest Review Issues During COVID-19 and How to Respond

by | April 13, 2020 | COVID-19, Online Marketing | 0 comments

As the coronavirus continues to sweep across the United States, travelers and hoteliers alike are faced with adversity. With event cancellations and plans with family disrupted, issues relating to travel plans lead to higher levels of stress. Fielding guest concerns can feel like an insurmountable task, but today we’ll discuss three common problems you’ll face, […]

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