For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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At Travel Media Group, we recommend that hotels respond to every review they receive online. This includes on TripAdvisor, OTA websites, and social media. Hotels that have a high response rate show travelers that they care more about their guests….
You’ve heard it over and over again: content is king. But in the world of online marketing, rules can change fast. Today, content isn’t king – it’s everything. When someone is planning a trip, they seek out experiences of the…
Many of our hoteliers have been in the business for a long time, and they’ll all agree: the day-to-day operations are wildly different than just ten years ago. While a GM, in essence, is still doing the same job as before…
There is no argument that TripAdvisor is important in many traveler decisions. According to TripAdvisor, 79% of their users will read at least 6-12 TripAdvisor reviews before choosing a hotel.1 While TripAdvisor reviews are influential to its 455 million monthly active visitors,…
TripAdvisor recently announced to hoteliers that it would be changing the way website visitors browse accommodations. Currently, visiting TripAdvisor.com results in a default option to search for hotels in a city. Users can click the Vacation Rentals tab to find…
(MAITLAND, Fla.) Travel Media Group announced today a new solution for hoteliers to respond and interact with guest content online. The announcement of the OneView platform came at the Asian-American Hotel Owners Association (AAHOA) Convention in National Harbor, MD.
TripAdvisor is shaking up their accommodation listings with some big changes that are having a serious effect on hoteliers. In the last two weeks, we have been watching an update to the ranking algorithm. This change is already majorly impacting many…
Uncovering the Secret ROI of Social Media One of the most common questions we are asked is about how much ROI a hotel can expect from social media. This is a complicated question to answer. It’s easy to track certain…
Travelers don’t use a single resource to make their booking decision. While they may begin their search on a brand website or OTA, there are many more steps between discovering a hotel and making a reservation. According to Google, 24%…
When you own a hotel, it’s important to use every tool you can to help the success of your property. Joining a hospitality association has many benefits, including providing ongoing development and training, updating you on news and alerts, and…