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For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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In a time when states’ restrictions are easing and summer is around the corner, hoteliers need to do all they can to prepare for incoming travelers. During slower months, maintaining safe social distancing and thorough cleanliness procedures may have been easier, but it is more challenging when your hotel approaches full capacity. The question is: […]
As one of the largest civil rights movements in history happens across the globe, important conversations have been started in homes and businesses about racial diversity and inclusion. All business owners have been challenged to reflect on their practices and decide how to improve themselves for the betterment of the workforce and the community. For […]
In this special edition of the Suite Spot, we sit down with Senior Vice President of Lodging Insights at STR, Jan Freitag. Jan and his team at STR have been hard at work collecting and analyzing hotel data across the globe during the COVID-19 pandemic.
As more travelers are inspired to start booking rooms at hotels, searches will begin to rise. As a result, it’s become more important than ever that your hotel maintains a strong online presence. Most may only think of this a having an intuitive, mobile-friendly website with up-to-date information, or ensuring all the information you provide […]
For a few months, travelers have been in the “dreaming” phase regarding their travel plans, searching through different options and opportunities for their next getaway. Hoteliers are tasked with maintaining their online presence to attract travelers, and the question to answer is: what is the best way to attract guests and bring in bookings? There […]
So you’ve started using UTM codes. Now what? Google Analytics provides helpful reporting so you can see exactly which links were successful, informing your future marketing strategy. For instance, let’s say that you were able to find that a lot of people clicked on your email banner and converted to sales, but very few clicked […]