Social Media

Social Listening 101 [White Paper Download]

by | February 17, 2021 | Resources, Social Media, White Papers | 0 comments

Social media is no longer a choice for hotels – it should be an active part of your hotel’s digital marketing strategy. However, like with most elements of marketing your hotel online, there are numerous elements of social media to consider. Social listening is increasingly important, but it can be difficult to understand how and […]

Building Your Professional Network on LinkedIn

by | February 15, 2021 | Resources, Social Media | 0 comments

People use LinkedIn for a wide variety of reasons – to post job listings, share company updates, and even advertise services to other businesses and business consumers. However, without a strong network, your posts won’t have a strong reach, making it difficult to share your messaging with fellow business owners or business travelers. However, if […]

How to Respond When a Guest @Mentions You

by | February 8, 2021 | Resources, Social Media | 0 comments

When you’re signed in to one of your social media accounts and you receive a notification that someone @mentioned you, it can be equal parts exciting and nerve-wracking as a business. For many users online, @mentioning is a conversation starter. However, for businesses – especially those in hospitality – a @mention can be something else […]

Social Media Mentions: Notification and Management

by | January 20, 2021 | Social Media | 0 comments

Social Media Mentions for Hotels In the current consumer climate, what travelers are saying about your brand on social media can have significant effects on your reputation and revenue. That’s why it’s important to employ social listening strategies for your hotel. Travel Media Group’s social media solution now includes @mentions and comments, providing hoteliers with […]

Introduction to Social Listening

by | January 13, 2021 | Resources, Social Media | 0 comments

Your hotel’s online reputation encompasses everything travelers see about your hotel when looking to book their next vacation. This means it’s about more than just the reviews on TripAdvisor, or a post’s performance from your page on social media. Your online reputation also includes everything your guests are saying about you on these platforms – but […]

Utilizing LinkedIn for Your Hotel Marketing Strategy [White Paper Download]

by | January 11, 2021 | Resources, Social Media, White Papers | 0 comments

LinkedIn is a fast-growing platform with over 171 million users in the U.S., and 30 million companies actively online. While it’s been used commonly as a B2B marketing platform, the popularity of LinkedIn as a B2C platform is on the rise as well, especially in response to the global health crisis. Hoteliers should take advantage […]

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