Social Media

Networking Your Hotel Locally Through LinkedIn

by | November 25, 2020 | Resources, Social Media | 0 comments

LinkedIn has amassed over 630 million users over the years, becoming more than just a place for users to put their resume and conduct a job hunt. It has become a full-fledged networking website that accounts for a major percentage of B2B leads. However, B2C companies such as hotels can tap into the growing market […]

Branding for the Next Generation: Marketing Strategies to Capture Gen Z’s Attention [White Paper Download]

by | November 16, 2020 | Online Marketing, Social Media, White Papers | 0 comments

The next generation of consumers is on the rise, and the sooner you’re able to pivot your marketing strategy to capture their attention, the more conversions and bookings you’ll earn. Generation Z makes up 40% of the consumer population right now, and as a group that thoroughly understands the power behind their purchase, you’ve got […]

Welcome Everyone: Inclusive Marketing for the Holidays

by | November 6, 2020 | Online Marketing, Resources, Social Media | 0 comments

The holiday season is busy for everyone, but especially for hoteliers trying to capture business to make up for the lull from the early fall. However, the holidays also tend to sneak up on us, and establishing a solid marketing plan for the holiday season is imperative to success. One element of your strategy this […]

The Visual Experience Movement: Marketing Authentically to Guests

by | October 5, 2020 | Social Media | 0 comments

Over the last few years, consumers have changed the way they interact with brands online. Accelerated by the state of the world post-COVID, this change in behavior affects all types of consumers, even travelers. It comes from shifting expectations throughout every stage of their online journey. Consumers want their experience to be more than a […]

How to Boost Mid-Week Occupancy Using Social Media

by | September 14, 2020 | Online Marketing, Resources, Social Media | 0 comments

After Labor Day with signs of fall arriving, hoteliers’ concerns have shifted to one major topic: how to handle the diminishing demand for mid-week hotel stays. A recent interview on Travel Media Group’s podcast The Suite Spot hosted Jan Freitag, senior analyst at STR, who called this very concern “the billion-dollar question.” He cited further […]

Using Social Media to Satisfy Travelers’ Search Needs

by | September 1, 2020 | Resources, Social Media | 0 comments

Frequently reviewing your content marketing strategy helps hotels stay ahead of the competition. That is one of the reasons the Travel Media Group social team continuously reviews the content we create for hoteliers to ensure it’s relevant and meets the needs of future guests. Our custom content often touches on the six different consumer search […]

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