Social Media

How to Handle Guest Compliments and Complaints Using Social Media DMs

by | September 16, 2021 | Resources, Social Media | 0 comments

In our previous blog, we covered how to handle a guest’s questions through social media DMs. In this post, we’ll cover the second reason a guest will reach out via DM: when they have a compliment. Compliments feel wonderful to hear as a hotelier, as they’re often a great sign that you and your staff […]

The Dos and Donts of Responding to Guests on Social Media

by | September 13, 2021 | Resources, Social Media | 0 comments

Understanding the way guests use social media can help you anticipate the ways they’ll communicate with you. Overall, this is crucial, because in a world where most communication is done online, you’ll want to know why guests are reaching out to you and what to do (and not to do) when you respond. Getting right […]

Marketing Your Hotel Event Spaces

by | September 7, 2021 | Online Marketing, Social Media | 0 comments

If your hotel has an event space, chances are it hasn’t seen much action throughout the pandemic. With conferences at a standstill, many hoteliers had to be inventive, turning these spaces into food banks or shelters to help their communities. Now that the industry is seeing the slow return of business and recreational conferences, the […]

How to Respond to Frustrated Guests on Direct Messaging Platforms

by | August 23, 2021 | Online Marketing, Resources, Social Media | 0 comments

Handling frustrated guests online is a delicate balancing act. On one hand, you may feel compelled to rush in and defend yourself, your property, and your hardworking staff against any negative commentary from previous or upcoming guests. On the other hand, however, striking back in public-facing spaces like direct mentions on social media can result […]

Marketing Your Hotel Spa

by | July 12, 2021 | Online Marketing, Resources, Social Media | 0 comments

Your hotel’s spa is a valuable amenity to have – and an excellent opportunity to attract guests from a wide area. When determining how to best market this amenity to future travelers, there are a few critical pieces of advice that you’ll want to keep in mind. With these tips, you can make the most of […]

Why Guests Use Social Media DMs to Contact Hotels

by | July 6, 2021 | Resources, Social Media | 0 comments

It’s no secret that guests are using social media more and more in the wake of the pandemic. Social media is a simple way to digest mountains of information at breakneck speed; it’s also a place to spur future travel plans for many travelers. When questions come up during a guest’s search, they may be […]

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