Social Media for Hotels

In an age where social media has evolved from solely being experience-sharing platforms to being the source of all information, companies can no longer deny the importance of having an online presence. Consumers tend to trust the legitimacy and relevance of a brand if they are active on various social media sites.  Social media offers […]

What do you see when you look at your hotel’s social media feed? Hopefully, you have plenty of recent posts with images and videos, along with relevant information about your property. If you can’t find this information, how are travelers supposed to find it? A traveler’s first impression of your hotel’s social media feed is […]

In our previous blog, we covered how to handle a guest’s questions through social media DMs. In this post, we’ll cover the second reason a guest will reach out via DM: when they have a compliment. Compliments feel wonderful to hear as a hotelier, as they’re often a great sign that you and your staff […]

Understanding the way guests use social media can help you anticipate the ways they’ll communicate with you. Overall, this is crucial, because in a world where most communication is done online, you’ll want to know why guests are reaching out to you and what to do (and not to do) when you respond. Getting right […]

If your hotel has an event space, chances are it hasn’t seen much action throughout the pandemic. With conferences at a standstill, many hoteliers had to be inventive, turning these spaces into food banks or shelters to help their communities. Now that the industry is seeing the slow return of business and recreational conferences, the […]