Social Media for Hotels

What Impression is Your Hotel’s Social Feed Leaving on Travelers?

by | April 5, 2022 | Social Media for Hotels

What do you see when you look at your hotel’s social media feed? Hopefully, you have plenty of recent posts with images and videos, along with relevant information about your property. If you can’t find this information, how are travelers supposed to find it? A traveler’s first impression of your hotel’s social media feed is […]

How to Handle Guest Compliments and Complaints Using Social Media DMs

by | September 16, 2021 | Hotel Marketing Resources, Social Media for Hotels

In our previous blog, we covered how to handle a guest’s questions through social media DMs. In this post, we’ll cover the second reason a guest will reach out via DM: when they have a compliment. Compliments feel wonderful to hear as a hotelier, as they’re often a great sign that you and your staff […]

The Dos and Donts of Responding to Guests on Social Media

by | September 13, 2021 | Hotel Marketing Resources, Social Media for Hotels

Understanding the way guests use social media can help you anticipate the ways they’ll communicate with you. Overall, this is crucial, because in a world where most communication is done online, you’ll want to know why guests are reaching out to you and what to do (and not to do) when you respond. Getting right […]

Marketing Your Hotel Event Spaces

by | September 7, 2021 | Online Marketing for Hotels, Social Media for Hotels

If your hotel has an event space, chances are it hasn’t seen much action throughout the pandemic. With conferences at a standstill, many hoteliers had to be inventive, turning these spaces into food banks or shelters to help their communities. Now that the industry is seeing the slow return of business and recreational conferences, the […]

How to Respond to Frustrated Guests on Direct Messaging Platforms

by | August 23, 2021 | Hotel Marketing Resources, Online Marketing for Hotels, Social Media for Hotels

Handling frustrated guests online is a delicate balancing act. On one hand, you may feel compelled to rush in and defend yourself, your property, and your hardworking staff against any negative commentary from previous or upcoming guests. On the other hand, however, striking back in public-facing spaces like direct mentions on social media can result […]