The winter season is a busy time for hoteliers, and this year’s winter guest sentiment report reflects just that. Even though the temperature outside was dropping, guest sentiment on online review sites steadily rose. 

Guest sentiment data provides a clear insight into what travelers feel and say about their hotel experiences as well as when and where they are taking them. By analyzing over 7 million guest reviews, 1.7 million guest sentiment tags across 24 of the most prominent review sites, hoteliers can utilize this data to make informed decisions to adapt and improve their operational and marketing strategies for their hotel properties. 

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