Reputation Management

The Benefit of Sentiment Analysis

by | June 29, 2020 | Reputation Management | 0 comments

Reviews are the driving force of every hotel’s reputation, so it’s imperative to understand every element behind each one your property receives. That’s where Travel Media Group’s intuitive sentiment analysis system comes in: we provide an at-a-glance look at guest sentiment for your hotel, split into a system of 24 tags marked “positive,” “negative,” or […]

How to Manage Busy Holiday Weekends During COVID-19 at Your Hotel

by | June 22, 2020 | COVID-19, Reputation Management, Resources | 0 comments

In a time when states’ restrictions are easing and summer is around the corner, hoteliers need to do all they can to prepare for incoming travelers. During slower months, maintaining safe social distancing and thorough cleanliness procedures may have been easier, but it is more challenging when your hotel approaches full capacity. The question is: […]

7 Hotel Marketing Strategies to Help You Succeed in 2020

by | May 11, 2020 | Online Marketing, Reputation Management, Resources, Social Media | 0 comments

Utilize these effective hotel marketing strategies to increase traffic and booking conversions. Whether you’re running a unique small hotel business or have years of experience managing large-scale hotel groups, there is never a bad time to step back and reevaluate your strategy for hospitality marketing. Demand within any market shifts regularly, and new tools are […]

How to Give Thanks for Guest Feedback

by | November 8, 2019 | Reputation Management | 0 comments

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou Guest sentiment is especially important to keep in mind with regard to your guests during the holiday season that is quickly approaching. The holidays can be a very stressful time […]

5 Ways to Turn a Negative Review Into a Positive

by | August 13, 2019 | Reputation Management | 0 comments

There are few things more frustrating for a hotelier than receiving a scathing online review. It’s natural to feel defensive, angry, and disappointed when a guest posts negative feedback about their experience. What should you do when you receive a negative hotel review? The best course of action is to respond in a way that […]

How to Manage Booking.com Reviews

by | July 26, 2019 | Reputation Management | 0 comments

Understanding Booking.com Reviews Booking.com is the second largest hotel review website, having published over 28 million reviews in 2018¹. This is particularly impressive since every review on Booking.com is verified. That means only guests who booked their trip through Booking.com are eligible to leave a review for the hotel. Each review on Booking.com has an […]

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