Reputation Management for Hotels

Guest reviews provide one of the clearest windows into what travelers truly care about. Beyond star and score ratings, sentiment data reveals the emotional drivers behind memorable stays and missed opportunities. Using data analyzed from more than 45 million guest sentiment mentions, Travel Media Group (TMG) identified the Top 5 Sentiment Tags of 2025, highlighting […]

As the spring season blossomed, so did guest feedback. This year’s Spring Guest Sentiment Report reveals the latest trends in traveler reviews, offering a fresh perspective on how guests experienced hotel stays during the season. Travelers are leaving detailed feedback that allows hoteliers an opportunity to better understand guest preferences and enhance the on-property experience. […]

Is all AI created equal? That is the big question to answer. You may be receiving pressure from higher-ups with questions like, “Are we implementing AI into the guest experience to make our hotel operations more efficient?” In this blog, we will discuss four questions to ask when considering using AI to respond to your […]

The winter season always keeps hoteliers on their toes, and this year was no exception. Despite the chilly temperatures outside, guest sentiment on online review sites continued to heat up, as reflected in this year’s Winter Guest Sentiment Report. The winter season of 2024-25 revealed insightful guest sentiment trends as travelers continued booking stays and […]

Managing a hotel or group of hotels requires a lot of work and a ton of commitment. Hoteliers are stretched thin, especially with the labor shortage, trying to manage employees, boost their hotel ranking, and ensure guest satisfaction. However, you can’t let your reputation take a back seat, especially during times like this. That’s why […]