Reputation Management

Google is an incredible driving force for the hospitality industry. From the traveler’s perspective, there’s a high chance that their first move is to make a Google search on hotels in your area. Upon the page loading, their eyes will veer straight to those star ratings, and they’re likely to choose the top-rated hotel in […]

In August 2018, Facebook made significant changes to their business pages’ review section. While the overall review score, existing reviews and Reviews tab remain, guests are no longer able to leave a review with a 1- to 5-star rating. Instead, they answer a simple question: “Would you recommend this hotel?” In this blog article, you […]

Aside from being unethical and misleading, fake reviews can have serious consequences for your hotel. We break down the facts about fake reviews.

Each year, review websites have more and more influence on how people make booking decisions. According to Travel Weekly, guests are also finding online reviews to be more credible than before. Online reviews have a definite impact on how travelers see hotels online and where they decide to stay. On TripAdvisor, the competition can be […]

Understanding What Guests Really Want With the number of online reviews from OTAs, TripAdvisor, and social media, it can be hard to pinpoint what exactly guests want. One guest might not enjoy the breakfast, while another gripes about the decor. On the flip side, it‰’s important to know what it is your hotel is doing […]

At Travel Media Group, we recommend that hotels respond to every review they receive online. This includes on TripAdvisor, OTA websites, and social media. Hotels that have a high response rate show travelers that they care more about their guests. In this post, we’ll share why you should respond to every hotel review.