Reputation Management
As a hotel owner or manager, it’s vital to manage your online presence.This is especially true when it comes to using TripAdvisor for business. By claiming and optimizing your TripAdvisor listing, you can provide essential property details to assist travelers in making their booking decision. With access to manage your TripAdvisor listing, you can: Edit […]
Hoteliers may be surprised to learn that the most influential review distributor is not TripAdvisor or an OTA, but rather Google. In 2018, Google surpassed Booking.com as the distributor of the most hotel reviews with 30.1 million hotel reviews, a 75% increase over 2017¹. For comparison, Booking.com contributed 28.3 million reviews and TripAdvisor published 11.3 […]
Oftentimes, hoteliers will get hotel reviews with a rating but no comment. This can cause confusion as to whether or not you should reply. In this article, we’ll discuss what to do in this type of scenario. Should Hoteliers Reply to Rating-Only Reviews? Although it may seem like hoteliers should respond to rating-only reviews, it’s […]
Guest reviews are published online at an astonishing rate. According to TripAdvisor, 280 traveler reviews are posted each minute of the day. With that number increasing year-over-year, it’s difficult for hoteliers to keep up. It’s vital for hotel management to respond to traveler reviews. Providing thoughtful and unique review responses takes time, which leaves many […]
According to a recent Skift article, Google has changed the game for travelers experiences when it comes to booking hotels. They have secretly released a fully-functional destination site. The new site provides room availability and booking links to your website and OTAs. The good news is this update is expected to help generate bookings through your […]
Google is an incredible driving force for the hospitality industry. From the traveler’s perspective, there’s a high chance that their first move is to make a Google search on hotels in your area. Upon the page loading, their eyes will veer straight to those star ratings, and they’re likely to choose the top-rated hotel in […]