Reputation Management for Hotels
As the spring season blossomed, so did guest feedback. This year’s Spring Guest Sentiment Report reveals the latest trends in traveler reviews, offering a fresh perspective on how guests experienced hotel stays during the season. Travelers are leaving detailed feedback that allows hoteliers an opportunity to better understand guest preferences and enhance the on-property experience. […]
Is all AI created equal? That is the big question to answer. You may be receiving pressure from higher-ups with questions like, “Are we implementing AI into the guest experience to make our hotel operations more efficient?” In this blog, we will discuss four questions to ask when considering using AI to respond to your […]
The winter season always keeps hoteliers on their toes, and this year was no exception. Despite the chilly temperatures outside, guest sentiment on online review sites continued to heat up, as reflected in this year’s Winter Guest Sentiment Report. The winter season of 2024-25 revealed insightful guest sentiment trends as travelers continued booking stays and […]
Managing a hotel or group of hotels requires a lot of work and a ton of commitment. Hoteliers are stretched thin, especially with the labor shortage, trying to manage employees, boost their hotel ranking, and ensure guest satisfaction. However, you can’t let your reputation take a back seat, especially during times like this. That’s why […]
As more travelers begin their hesitant return to travel, hoteliers face myriad new challenges and uncertainties. Over the course of the pandemic, travelers’ awareness for their own health and safety grew to even greater heights, overall raising the bar for cleanliness and safety across the industry. When those raised expectations aren’t met, frustrations may follow. […]
Receiving continuous feedback is instrumental to the way hotels understand the success of their operations. However, every piece of feedback requires a unique, timely response, and it can be difficult to know how to write a polished response every time. Understanding the anatomy of a good review response can help streamline the process for hoteliers, […]