Reputation Management

How to Give Thanks for Guest Feedback

by | November 8, 2019 | Reputation Management | 0 comments

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou Guest sentiment is especially important to keep in mind with regard to your guests during the holiday season that is quickly approaching. The holidays can be a very stressful time […]

5 Ways to Turn a Negative Review Into a Positive

by | August 13, 2019 | Reputation Management | 0 comments

There are few things more frustrating for a hotelier than receiving a scathing online review. It’s natural to feel defensive, angry, and disappointed when a guest posts negative feedback about their experience. What should you do when you receive a negative hotel review? The best course of action is to respond in a way that […]

How to Manage Booking.com Reviews

by | July 26, 2019 | Reputation Management | 0 comments

Understanding Booking.com Reviews Booking.com is the second largest hotel review website, having published over 28 million reviews in 2018¹. This is particularly impressive since every review on Booking.com is verified. That means only guests who booked their trip through Booking.com are eligible to leave a review for the hotel. Each review on Booking.com has an […]

The Importance of a Long-Term Reputation Strategy

by | July 15, 2019 | Reputation Management | 0 comments

When implementing a new reputation management strategy, hoteliers hope for quick wins in score and city rank growth. In many cases, we do see some quick positive review growth when our clients start using our Reputation Influence program. However, the primary goal of our reputation solution for hotels is to achieve sustained positive growth over […]

How to Claim Your TripAdvisor Business Listing for Your Hotel

by | June 17, 2019 | Reputation Management | 0 comments

As a hotel owner or manager, it’s vital to manage your online presence.This is especially true when it comes to using TripAdvisor for business. By claiming and optimizing your TripAdvisor listing, you can provide essential property details to assist travelers in making their booking decision. With access to manage your TripAdvisor listing, you can: Edit […]

Google Reviews & Responses Improve Hotel SEO Ranking

by | June 12, 2019 | Reputation Management | 0 comments

Hoteliers may be surprised to learn that the most influential review distributor is not TripAdvisor or an OTA, but rather Google. In 2018, Google surpassed Booking.com as the distributor of the most hotel reviews with 30.1 million hotel reviews, a 75% increase over 2017¹. For comparison, Booking.com contributed 28.3 million reviews and TripAdvisor published 11.3 […]

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