Reputation Management

5 Ways to Turn a Negative Review Into a Positive

by | August 13, 2019 | Reputation Management | 0 comments

There are few things more frustrating for a hotelier than receiving a scathing online review. It’s natural to feel defensive, angry, and disappointed when a guest posts negative feedback about their experience. What should you do when you receive a negative hotel review? The best course of action is to respond in a way that […]

How to Manage Reviews

by | July 26, 2019 | Reputation Management | 0 comments

Understanding Reviews is the second largest hotel review website, having published over 28 million reviews in 2018¹. This is particularly impressive since every review on is verified. That means only guests who booked their trip through are eligible to leave a review for the hotel. Each review on has an […]

The Importance of a Long-Term Reputation Strategy

by | July 15, 2019 | Reputation Management | 0 comments

When implementing a new reputation management strategy, hoteliers hope for quick wins in score and city rank growth. In many cases, we do see some quick positive review growth when our clients start using our Reputation Influence program. However, the primary goal of our reputation solution for hotels is to achieve sustained positive growth over […]

How to Claim Your TripAdvisor Business Listing for Your Hotel

by | June 17, 2019 | Reputation Management | 0 comments

As a hotel owner or manager, it’s vital to manage your online presence.This is especially true when it comes to using TripAdvisor for business. By claiming and optimizing your TripAdvisor listing, you can provide essential property details to assist travelers in making their booking decision. With access to manage your TripAdvisor listing, you can: Edit […]

Google Reviews & Responses Improve Hotel SEO Ranking

by | June 12, 2019 | Reputation Management | 0 comments

Hoteliers may be surprised to learn that the most influential review distributor is not TripAdvisor or an OTA, but rather Google. In 2018, Google surpassed as the distributor of the most hotel reviews with 30.1 million hotel reviews, a 75% increase over 2017¹. For comparison, contributed 28.3 million reviews and TripAdvisor published 11.3 […]

Can You Respond to Hotel Ratings with No Comments?

by | April 5, 2019 | Reputation Management | 0 comments

Oftentimes, hoteliers will get hotel reviews with a rating but no comment. This can cause confusion as to whether or not you should reply. In this article, we’ll discuss what to do in this type of scenario. Should Hoteliers Reply to Rating-Only Reviews? Although it may seem like hoteliers should respond to rating-only reviews, it’s […]

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