How Accurate Is Review Sentiment Analysis?

by | June 8, 2022 | Resources | 0 comments

Many marketing companies offer some sort of report used to learn how customers feel about your hotel. Sentiment analysis is used in hotel reputation management to help add context to the star ratings a hotel receives.  Sentiment analysis can be very simple, such as providing positive and negative sentiment word clouds, or quite comprehensive, such […]

Refreshing Your Hotel’s Digital Presence for Summer Travel

by | May 18, 2022 | Resources | 0 comments

Summer is a popular time for travel, making it an important time of the year for hoteliers who seek to secure bookings. Ensure that your hotel makes a splash with travelers this season by refreshing your property’s digital presence. From social media to review responses, now is the time to heat up your digital marketing […]

5 Ways Hotels Can Use Local Content to Drive Social Bookings

by | May 5, 2022 | Resources | 0 comments

Appeal to Audiences with Local Social Content As social media algorithms change, it’s important to stay relevant to be found online. Regardless of how much you post to social media, you won’t reach your entire audience. While paying to boost posts will help get you seen by more people, one strategy to receive more free […]

How to Personalize Your Hotel’s Story

by | May 3, 2022 | Resources | 0 comments

There are two sides to every hotel’s story: there’s the story that the hotel portrays through its digital presence and there’s the story that guests tell when they talk about their stay online. Both stories are there for travelers to see and if they don’t match up, it can raise some eyebrows. Take back control […]

Spring Break Sentiment Reporting

by | May 2, 2022 | Resources | 0 comments

Discover traveler insights this spring! Travel Media Group has the data that hoteliers are looking for to help them understand trends in travel as they’re happening. Check out this industry report to give your hotel an edge over the competition this spring! Travel Media Group has access to a host of data and analytics for […]

How the Cost of Digital Marketing Services Beats the Cost of Employees

by | April 29, 2022 | Resources | 0 comments

It’s been a rocky road for the hotel industry over the past couple of years. From COVID-19 impacting travel to the ongoing staffing shortage, many hoteliers have struggled to fill rooms and employment positions. Now with the rise in travel as the pandemic subsides, hotels must face this influx of travelers with less help than […]

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