Hotel Marketing Resources

Understanding Social Media Analytics

by | June 19, 2024 | Hotel Marketing Resources

Social media has become the cornerstone of any successful marketing strategy. With platforms like Instagram, Facebook, LinkedIn, TikTok, and X (formerly known as Twitter), hotels can reach a global audience and engage with their guests in real-time. However, to truly leverage social media’s power, it’s crucial to understand its analytics.  Social media analytics provide insights […]

Spring Guest Sentiment Report: 3rd Edition

by | June 4, 2024 | Hotel Marketing Resources

This spring season saw a record-breaking amount of online guest reviews and traveler feedback as travel demand surged and people booked their next hotel stay.  Hoteliers are continuously receiving detailed insight into guest preferences and how they can elevate their hotel guest experience across the portfolio through unique guest sentiment left online in reviews.  In […]

Growing Your Hotel’s Social Media Following [Webinar]

by | May 31, 2024 | Hotel Marketing Resources, Social Media for Hotels

Taking meaningful steps is the key to enhancing your hotel brand visibility and engagement. Through building your social media following, you can engage with potential guests directly, showcase your property, and stay relevant in a competitive market! This webinar will cover the following topics, including: How to build a solid social following on different platforms […]

Discover 2024 Summer Travel Trends

by | May 23, 2024 | Hotel Marketing Resources

As we look ahead to the summer season, understanding the latest travel trends is crucial for hoteliers aiming to attract and retain guests. Travelers are increasingly seeking personalized and unique experiences. Here’s a breakdown of the season’s emerging trends and why they matter for your property. Quiet Life Travel In a world dominated by constant […]

Hotel Renovation Best Practices

by | May 14, 2024 | Hotel Marketing Resources

Maintaining guest satisfaction while undergoing renovations can be challenging. From mastering review responses to leveraging social media effectively, it is important to have an actionable strategy to ensure a successful renovation process and set hotels up for long-term success. Hotel renovations are necessary for hotels to keep up with the ever-changing demands and preferences of […]

Hotel Social Media Myths: Debunked

by | April 19, 2024 | Hotel Marketing Resources, Social Media for Hotels

In today’s digital age, social media has become an indispensable tool for hotels looking to connect with travelers and drive bookings. However, amidst the ever-evolving landscape of social platforms, numerous myths and misconceptions have hindered hotels from fully embracing the power of social media to their advantage.  This blog aims to debunk some of the […]