Hotel Marketing Resources

What is a Strategy? A social media strategy is a meticulously crafted plan that outlines how a company will leverage various social media platforms for its specific goals. This strategy involves setting clear objectives, choosing appropriate platforms, creating content, engaging with the community, scheduling posts, and analyzing performance metrics. Social media strategies can change over […]

In an age where social media has evolved from solely being experience-sharing platforms to being the source of all information, companies can no longer deny the importance of having an online presence. Consumers tend to trust the legitimacy and relevance of a brand if they are active on various social media sites.  Social media offers […]

The winter season is a busy time for hoteliers, and this year’s winter guest sentiment report reflects just that. Even though the temperature outside was dropping, guest sentiment on online review sites steadily rose.  Guest sentiment data provides a clear insight into what travelers feel and say about their hotel experiences as well as when […]

  A meaningful strategy for responding to reviews is critical for hoteliers and their properties. Over time, this strategy has evolved from being a nice-to-have to a must-have. But how exactly do you make sure you are responding appropriately and correctly? This webinar will cover the following topics, including:  How online review response has evolved […]

Each year, it is a good idea to take a moment to review your hotel portfolio’s online presence by doing a little bit of “digital spring cleaning.” This is an annual audit of a hotel’s digital channels including social media, online reputation, review responses, and website.  Optimizing each of these outlets is a great way […]

In the hotel industry, responding to reviews can seem like an odd practice if you are unfamiliar with the effects that it can have on a hotel portfolio. Review response is the foundation for a solid online hotel reputation and a comprehensive digital presence. By actively managing this crucial digital channel, hoteliers can strategically foster […]