The 2025 summer travel season delivered a surge of online reviews and guest feedback as hotels nationwide reached peak occupancy. This season’s travel demand brought valuable insights into guest experiences, helping hoteliers understand where they excel and where there’s an opportunity to transform neutral or negative feedback into positive outcomes.

In our 2025 Summer Guest Sentiment Report, we analyzed more than 3.2 million reviews and uncovered over 13.3 million guest sentiment tags, revealing the trends and takeaways that matter most for today’s travelers.

Click below to dive into the data and discover how your hotel can leverage guest sentiment to boost satisfaction, strengthen reputation, and drive more bookings in the year ahead!

Read the report!