As the spring season blossomed, so did guest feedback. This year’s Spring Guest Sentiment Report reveals the latest trends in traveler reviews, offering a fresh perspective on how guests experienced hotel stays during the season.

Travelers are leaving detailed feedback that allows hoteliers an opportunity to better understand guest preferences and enhance the on-property experience.

In our 2025 Spring Guest Sentiment Report, we analyzed over 2.4 million reviews and an incredible 9.8 million guest sentiment tags, providing key insights hoteliers can use to increase guest satisfaction and drive bookings ahead of the busy summer travel season.

Check out the key takeaways in the TMG Spring Guest Sentiment Report: 4th Edition by clicking the link below!

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