You’ve heard it over and over again: content is king. But in the world of online marketing, rules can change fast. Today, content isn’t king – it’s everything.
When someone is planning a trip, they seek out the experiences of the people they trust. Recommendations from friends and family are still the most trusted form of advertising. Today, word-of-mouth isn’t just face-to-face. User-generated content posted online by guests during and after their stay acts as word-of-mouth to travelers today.
Examples of user-generated content include:
- Facebook posts with check-ins
- Hotel reviews on OTA websites and TripAdvisor
- Instagram posts that tag your hotel location
It may feel as though you can’t control what people are saying about your brand online. However, there are steps you can take to help manage the content being said about your hotel online. You should be engaging with content posted about your hotel so that you may mitigate potential damage from negative posts and publicize positive posts to encourage other bookings.
In this white paper, you’ll learn about what a guest expects from a brand when they post about businesses online. Plus, we explain how you can leverage user-generated content to inspire others to visit your hotel.
Read the White Paper:
How to Manage User-Generated Content