Online Marketing for Hotels
In 2017, we continued to share news and resources to help people market their hotels online. Last year, the focus was on TripAdvisor reviews and improving social media channels. This year, we see more hoteliers taking an analytical dive into their strategies to positively impact revenue. Here are our five most popular hotel marketing articles […]
It’s no secret that hotels are working to take back bookings from OTAs. After all, OTAs charge commissions on each booking and OTA bookings don’t rely on hotel brand loyalty. In addition, OTAs control the guest information, preventing hotels from being able to advertise to guests and encourage repeat visits. Still, in many ways, OTAs […]
No matter the form of transportation or the season of travel, U.S. travelers are planning, booking and experiencing their trips with their mobile devices. A handheld smartphone combines essential tools; it’s a pocket travel agent, map and GPS system, and search engine. So, it’s no surprise that some of the most relevant insight in traveler […]
How can you help travelers find your hotel online without losing significant profit to OTA fees? Learn how to improve your property’s digital presence to increase your revenue with smart hotel marketing strategies and effective online advertising. Marketing your hotel follows three stages: reaching travelers, turning travelers into guests, and connecting with guests during and […]
The new year is upon us, which means it’s the perfect time to set your 2017 business goals and plan how to achieve them. To help set you up for success in the upcoming year, we’ve compiled our most popular articles with the information and tips you need to know to best market your hotel […]
From keeping things runnings smoothly in your hotel to building up an online presence, there are a lot of moving parts that contribute to your property’s success. Do you know which strategies are making the most impact? If you haven’t audited your marketing efforts or if you don’t have a defined marketing plan, then it’s […]