Reputation Management for Hotels
TripAdvisor is shaking up their accommodation listings with some big changes that are having a serious effect on hoteliers. In the last two weeks, we have been watching an update to the ranking algorithm. This change is already majorly impacting many hotels across the country. According to TripAdvisor, review quality, quantity, and recency are key […]
A common misconception of our hoteliers is that TripAdvisor is the only place they need to manage reviews. However, the line between review websites and social media platforms is blurring. Reviews on social media are potentially even more influential than TripAdvisor reviews. The reviews posted on Facebook are highly visible, especially to people who are […]
No matter the location, the chain scale, or the attentiveness of management, bad things may happen at your hotel property. How do hotel owners and managers respond when injury, violence or allegations of sexual assault are raised at their property? In a November 1, 2017 announcement from TripAdvisor, the company stated that they would provide […]
More hotel brands are following the lead of IHG and mandating that hotels must respond to their reviews (particularly negative ones) within 48 – 72 hours after they are received. How can hoteliers keep up with this pace? When your hotel brand requires review responses quickly to every review, there are strategies hoteliers must have […]
How do I start a new TripAdvisor business listing? Many hoteliers ask us how they can get a new TripAdvisor business listing. They aren’t happy with their existing profile and the reviews on it and want to completely erase the past and start fresh. It can be frustrating to have a profile bogged down with […]
Do you ever just want to delete your hotel from TripAdvisor? Occasionally, a business owner feels that the number of bad reviews they have received is too detrimental to their hotel. Or, they just don’t have time to respond to the reviews. Especially when it comes to 1- and 2-star hotels, it can seem like […]