Websites

Drive Traffic to Your Website from Pinterest with Alt Text

by | June 25, 2018 | Social Media, Websites | 0 comments

For hoteliers trying to reach travel planners, Pinterest is one of the best social media websites to have a presence. 28% of daily Pinterest users say that Pinterest is their go-to source of information while travel planning. Pinterest users create Boards both to plan upcoming trips and to save inspiration for future travel. Recent research […]

Optimize Your Hotel Website for Voice Search

by | May 23, 2018 | Websites | 0 comments

Trends in search are constantly evolving. Today, people are getting more and more used to using voice search from their mobile phones and smart devices to complete tasks and research information. According to Google, 20% of searches in the Google app are completed with voice. We’ll share how you can optimize your hotel website to […]

Website Writing 101 for Hotels

by | September 21, 2017 | Websites | 0 comments

  For many hotels, their website only consists of the page their hotel brand gives to them. However, it is important to have a website independent of the brand.com page. On a brand website, your hotel is competing with every other nearby hotel in your brand. Also, it can be hard to have control over […]

Increase Hotel SEO with a Blog

by | August 18, 2017 | Websites | 0 comments

Why Should Hotels Have a Blog? A blog provides helpful information to travelers making booking decisions. Plus, blog content also helps Google and other search engines find your website. Find out more below.

Blog Ideas for Hotel Websites

by | August 15, 2017 | Websites | 4 comments

Boost Your Hotel Marketing Strategy with These Blog Ideas When faced with a blank blog page, it can be intimidating to come up with content. By making a content plan ahead of time, you can craft blog posts to attract travelers and build [itg-tooltip href=”%20http://www.travelmediagroup.com/hotel-marketing-glossary/#s” link-target=”_blank” tooltip-content=”<p>Search Engine Optimization</p><br/><p><em>Click to read more.</em></p>”]SEO[/itg-tooltip]. Blog content serves […]

Market Share Report: Direct Bookings vs. OTAs

by | July 19, 2017 | Online Marketing, Websites | 0 comments

It’s no secret that hotels are working to take back bookings from OTAs. After all, OTAs charge commissions on each booking and OTA bookings don’t rely on hotel brand loyalty. In addition, OTAs control the guest information, preventing hotels from being able to advertise to guests and encourage repeat visits. Still, in many ways, OTAs […]

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