10 Engaging Social Media Topics for Hotels
1. Property Photos
Potential guests have seen photos on your website, but a common concern of guests is whether those photos accurately represent the property. Snap a fresh picture of your hotel, whether it’s the outside, a clean room, the breakfast area, or the pool, and share that your property is looking forward to welcoming new guests. This gives guests the peace of mind that your photos are up-to-date.
2. Local Events
Are you near a convention center or sports arena? Does your town host an annual festival like Oktoberfest or a summer carnival? Let your followers know what’s going on so they can be inspired to visit and experience the events for themselves. You’ll also establish yourself as a trusted source of information on local activities and attractions, which will keep your followers engaged.
3. Transportation Information
Make your guests’ travel more accessible by sharing transportation information, such as the availability of an airport shuttle or the best way to get to the nearest metro station. You can also include information about schedule changes for public transport or weather conditions that might impair travel. This shows that you care about helping your guests, even when they aren’t at your property.
4. Favorite Local Restaurants
After a road trip, travelers are usually fed up with fast food. Share nearby restaurants that you love to go to and maybe suggest your favorite dish. You can also ask your staff to share their favorite spots to grab a bite. This would be an excellent opportunity to see if these local eateries are interested in partnering with your hotel to offer deals for your guests. If you have an on-site restaurant, you could post your specials or popular dishes to get guests’ appetites worked up.
5. Hotel Amenities
When you’re traveling, you want to know that you’ll have the same comforts as home, if not more. Showcase what makes your place great: whether it’s complimentary breakfast, a sparkling pool, or a relaxing spa. You can even snap a pic of a four-legged guest if your hotel is pet-friendly. Give guests a reason to pick your hotel out of the crowd.
Did you have a guest at check-out that couldn’t stop gushing about their stay? Ask for a quote you can Tweet or post to Facebook. This can help potential guests feel more comfortable staying at your hotel. Almost 9 out of 10 travelers check reviews before making travel decisions, so a good review is priceless in promoting your property.
7. Deals & Discounts
There’s nothing better than feeling like you got a great deal! Consider offering a special promotional price to your social media followers, or share information about when your room rates drop. If you have a specific deal or coupon, let your followers know where to find it. Filling the room at a reduced price is better than letting the room stay empty.
8. Ask Past Guests to Share Vacation Photos
People on social media love seeing photos, and they’re more likely to pay attention to a post with an image than one with just text. Ask your followers if they have any photos from their vacation that you could share on your page. Many people would love to see their photos featured on another page. If you want to get creative, you could turn it into a photo contest or ask for themed photos.
9. Answer Common Questions
Do you offer early check-in? How far are you from the airport? Are pets allowed? Ask the person who answers the phones at your property what questions they get most often and post the answers before people can ask. You’ll help save time for your staff since guests can find the answers on your social media sites and will be less likely to call the hotel to ask questions.
10. Profile an Employee
Ask a satisfied employee if you can share a photo of them on social media. If they agree, snap a pic and get a quote. Ask what they like most about your hotel or their must-see site or restaurant in the area. Your audience will love getting a behind-the-scenes look at your hotel and receiving local travel advice from your top-notch staff.
Increase Your Reach with More Posts
The more consistent your social media efforts are, the more eyes you will reach. The more eyes on your content, the more followers, likes, comments, and shares you’ll receive, which, in return, will get you more bookings.
Travel Media Group’s Social Media solution includes up to 5 custom social posts per week and provides an easy-to-use dashboard through OneView so you can post and track your progress whenever you want. With ad-spend, you can target your ideal audience and grow your social media presence. To learn more about our Social Media service, visit our website today.