Building a Content Strategy to Satisfy Travelers’ Needs [White Paper Download]
To succeed in a constantly changing market, hoteliers need to keep an eye on what’s trending and how travelers are finding their way to hotels – that way, they can develop a content strategy to directly capture the needs of travelers. These various consumer needs can be tracked through search trends, and further monitored through the success of compelling marketing content geared toward specific desires. Frequently reviewing the content presented to potential guests – whether it’s social advertising, email marketing, or optimizing search engine results – can help them stay ahead of the competition.
In this white paper, we explore 6 different areas of consumer search-based needs:
- Surprise me
- Help me
- Reassure me
- Educate me
- Impress me
- Thrill me
We define each need and describe them in terms of content hoteliers can create to more effectively market their property to consumers seeking varied experiences. Consumers in each area of their search journey will respond better to content that resonates with the reason for their search. Learning what that content is and how to implement it online will help strengthen your online reputation and secure more bookings for your property.