Hotel Marketing Resources

Appeal to Audiences with Local Social Content As social media algorithms change, it’s important to stay relevant to be found online. Regardless of how much you post to social media, you won’t reach your entire audience. While paying to boost posts will help get you seen by more people, one strategy to receive more free […]

There are two sides to every hotel’s story: there’s the story that the hotel portrays through its digital presence and there’s the story that guests tell when they talk about their stay online. Both stories are there for travelers to see and if they don’t match up, it can raise some eyebrows. Take back control […]

Discover traveler insights this spring! Travel Media Group has the data that hoteliers are looking for to help them understand trends in travel as they’re happening. Check out this industry report to give your hotel an edge over the competition this spring! Travel Media Group has access to a host of data and analytics for […]

It’s been a rocky road for the hotel industry over the past couple of years. From COVID-19 impacting travel to the ongoing staffing shortage, many hoteliers have struggled to fill rooms and employment positions. Now with the rise in travel as the pandemic subsides, hotels must face this influx of travelers with less help than […]

Join host Ryan Embree and Aimbridge Hospitality’s VP of Digital Marketing, Michael Curran, as they talk all things digital marketing for hotels. They discuss how to keep consistency within a portfolio while still giving each hotel a distinct voice on social media, how to balance “traditional vs. new” social media platforms, how to leverage guest […]

Sentiment analysis is a report that tells you how guests feel about your hotel. Many businesses use sentiment analysis to study social media posts about their brand. For hotels, the most insight comes from analyzing content in guest reviews. You can learn a lot about how guests feel about your hotel by reading reviews.  You […]