Email is a powerful tool for hoteliers to utilize in both getting feedback from and advertising new deals to potential guests. Customers want to hear from businesses about the latest deals and property updates, and for businesses, sending mass marketing messages through email is a convenient and effective method to get information directly to the guests who are most interested. From a marketing perspective, email continues to provide some of the best ROI on a property’s marketing efforts with up to 44% ROI achieved regularly. Building a foundation of knowledge can help you get started with developing good email marketing habits from the beginning.

In this white paper, we discuss:

• Getting Started with Email Marketing
• Email Deliverability
• Building Your Email
• Basic Success Metrics
• Advanced Tracking with UTM Codes

After reading our comprehensive guide, you should have a much stronger idea if managing your own email marketing is right for you. We cover best practices at all levels, so even if you’ve already sent a few emails to guests in the past, you’ll be prepared to tackle future updates with confidence. If you don’t have the resources to advance your email marketing strategy, our team at TMG is available to help you get started with our Reputation Management program; visit our service page for additional details.

Read the White Paper:

Email Marketing Best Practices for Hotels