How Responding to Reviews Affects Your Bottom Line
Hotel reviews and the star ratings that accompany them are extremely influential to future travelers. 9 out of 10 people check reviews before booking their stay, and 84% of people trust reviews as much as a personal recommendation. While many hoteliers have begun to see the importance of responding to online reviews, many still aren’t meeting the expectations of their customers. If you’re giving cookie-cutter, copy-and-paste replies to every review, you’re missing a huge opportunity to make review responses work for your hotel. You’ve seen how online reviews can influence other travelers thinking about choosing your hotel. In this white paper, you’ll learn other ways that review responses affect your occupancy and your bottom line.
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