Identifying the New Traveler: Capturing More Interest with Targeted Marketing [White Paper Download]
The effects of the coronavirus led many industry experts to refer to 2020 as “travel’s lost year.” A lot of changes occurred to traveler behavior when booking hotels, and learning what those behaviors mean for the way you market your hotel will be crucial to your hotel’s success as we continue to navigate the pandemic.
In this white paper, we discuss:
- Two main categories of travelers looking to book
- Five types of emerging traveler interests
- Benefits of targeted marketing
- How to match marketing ideas to guest experiences
Travel Media Group’s social media program is designed to help you capture more of your market share through frequent, targeted posts year-round. Our robust program offers support across four major social media platforms and includes direct message notifications so you can always be a part of the conversation.