Sustainability and environmental responsibility are significant issues that won’t be going away any time soon. Consumers are concerned about the environmental impact of the brands and businesses they support and are becoming more discerning about which ones they choose. Don’t lose out on business from environmentally-savvy young travelers because your hotel doesn’t measure up.

Reducing Waste

Hotels serve a lot of people, and that can create a lot of waste. Many items are single-use, which makes it easier to manage with all the people coming through. If you purchase single-use items for your hotel, such as shampoo, conditioner, and soap, try buying in bulk or from a company that uses either less packaging or packaging made from recycled materials. 

An even better way to make a positive change would be by switching to bars of soap and shampoo or using refillable and reusable bottles. These changes help reduce the overall amount of plastic packaging that ends up in the trash.

Saving Energy

Energy consumption is a big deal- not just for the planet but also for your pocket. Implementing some energy-saving measures can help you save money and the earth at the same time. There are several ways to do this, with some being easier than others.

One of the easiest ways to reduce your energy consumption is by switching to energy-efficient light bulbs. Simply unscrew the old ones and replace them with new bulbs. While you’re at it, you can also make the switch to motion sensors. Motion sensors may work better in shared spaces such as the fitness center or breakfast area since most guests want to have control of the lighting in their room.

Another way to save energy is by rethinking your laundry process. Washing all those sheets and towels uses lots of energy, especially if you use hot water. Consider using cold or warm water cycles to do laundry. You can also invest in energy-efficient washing machines and dryers for more savings.

Along with reducing energy consumption, another factor to think about is what kind of energy your hotel runs on. Switching to a cleaner alternative is a great way to reduce the pollution that fossil fuels cause. Consider installing solar panels at your property to cover some, if not all, of your energy needs. Solar can be pricey, so this is more of a long-term solution, but it’s one that can be attractive to guests.

Keeping it Local

Buying locally helps to reduce the impact on our earth. When we purchase items from across the country or around the world, it leaves a bigger footprint than a local product because of the energy it takes to transport it. 

Buying food from local sources, such as farmers, means that not only are you lessening your hotel’s carbon footprint, but you’re also supporting a local business, and you know the origin of the food you’re serving to guests. In addition, try to opt for healthier options such as organic or plant-based food because they have a less environmental impact than meat or conventionally grown food.

Try to use local supply chains that source the items you need for your hotel from nearby manufacturers. Do some research into companies that offer what you need while being eco-friendly. It may take some time, but it will be well worth it when guests choose you over your competitor because you put effort into reducing your hotel’s environmental impact.

Going Green on Social Media

While making the hospitality industry more sustainable is a noble ideal, it doesn’t help your business if travelers don’t know what measures you’re taking at your hotel or hotels. You must show your guests exactly what steps you’re taking to ensure a greener tomorrow. The best place to do this is on social media.

We’ve talked about the importance of social media before, and we really can’t stress enough how you should be posting your green initiatives on all your social profiles. Not only can you market these developments to travelers looking to reduce the environmental impact of their vacations, but you can also inform guests of any changes to the hotel experience, such as switching out single-use bottles for bars of soap.

At Travel Media Group, we know hoteliers are busy. We also know the value that a solid social media presence has for hotels. That’s why our social media solutions have helped so many of our hotel partners. With up to 5 posts a week, we help you boost engagement with custom content that drives occupancy. Contact Travel Media Group today to learn more.