Webinar: The Revenue Ripple Effect of Social Media

by | March 23, 2018

Uncovering the Secret ROI of Social Media

One of the most common questions we are asked is about how much ROI a hotel can expect from social media. This is a complicated question to answer. It’s easy to track certain actions, such as boosting a post that resulted in a click to a Book Now button and a completed reservation. However, social media success relies on one aspect that is hard to track: social connections.

In this webinar, we explain all the ways that people on Facebook recommend brands in ways that hoteliers may never see. This includes posts on personal pages about their stay, people asking for recommendations, and hotel reviews on Facebook. What you may be surprised to learn is how a person’s friends liking a hotel page influences the search engine rankings of a hotel within Facebook.

The Revenue Ripple Effect

To illustrate how this works, we show the story of the revenue ripple effect in action. We start with Bill, who is influenced to book a room based on a Facebook post by the hotel. Following his stay, a ripple effect takes place. Hotel reviews, online user-generated content, and word of mouth work together to result in almost $3,000 in additional revenue, all stemming from a Facebook post that cost the hotel $0.

The situation we share in the webinar illustrates the different ways that your Facebook activity can positively influence revenue, but in a way that can be almost impossible to track. Check out the webinar for the full story.

Optimize Your Social Media for a Revenue Ripple

Finally, in The Revenue Ripple Effect of Social Media webinar, we help you to make better social media posts to encourage this kind of ripple effect in your own hotel. We’ll provide great examples of how other hotels are showing off on social media and tips to increase engagement with business profiles to get found in Facebook search results. Gain more direct bookings with a smart social media strategy.


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Today’s post starts with a bit of backstory – although I am currently the Content Manager at Travel Media Group, though that is not where my journey began. A couple of years ago, I started on our Respond & Resolve™ team as a Response Analyst, working directly with...

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