Hotel Marketing Resources
The fall season was ripe, with high volumes of guest review feedback across review websites throughout September, October, and November. Travelers took to these platforms to share their hotel stay experiences during the change of seasons, and these reviews contain incredible insights and data for hoteliers. Guest sentiment data analysis continues to help highlight key […]
During the Halloween season, haunted houses and ghost towns might feel like thrilling seasonal attractions, but when it comes to your hotel’s social media, the last thing you want is an eerie silence. An inactive profile can seem as ghostly as an abandoned building, sending the message that your property is anything but lively. A […]
Online reviews have become one of, if not the most, influential factors in a hotel’s success. Travelers increasingly rely on review platforms like Tripadvisor, Booking.com, Expedia, and Google to make informed decisions about where to stay. For hoteliers, managing these reviews isn’t just about maintaining a good reputation—it’s about building trust, engaging with guests, and […]
The summer season brought a wealth of online guest reviews and traveler feedback as hotels across the country experienced peak occupancy. With increased travel demand came deeper insights into guest experiences, revealing how hoteliers can refine their offerings and turn negative and neutral reviews into positive ones. In our 2024 Summer Guest Sentiment Report, we […]
Dealing with negative reviews about your hotel can be challenging. It’s natural to feel defensive when your reputation is at stake, but it’s essential to approach these situations thoughtfully. Transforming a negative review into a positive experience for future guests is not only possible but beneficial. Here are five key strategies to help you turn […]
In today’s digital age, the power of video content cannot be overstated, especially in the hospitality industry. Videos evoke emotions and create a sense of immersion that still photos simply cannot match. Imagine watching a dynamic video of a hotel’s beautiful property versus scrolling through static images. The difference is palpable. Why is Social Video […]