Hotel Marketing Resources
Dealing with rising gas prices, major airline disruptions, and new COVID variants, your guests have plenty to consider when deciding whether to take that vacation this year or not. Planning a trip already takes enormous time and effort on any traveler’s behalf, and travelers often feel that the planning process is too daunting and may […]
Join host Ryan Embree and our very own Respond & Resolve™ Product Manager, Jackie Avery as they celebrate reaching the 1 million guest reviews responded to milestone! This episode details the journey to 1 million, explains how hoteliers can get involved in the next milestone, gives a little sneak peek at a brand new upcoming […]
With summer in full swing, the travel industry is busier than ever. One specific group of travelers hoteliers should focus on this year is Generation Z travelers (Gen Z). Gen Z travelers are people born between 1997-2012, and they are surprisingly more eager and ready to travel than ever before. According to consumer surveys conducted […]
Bad reviews: they come with the business and every hotelier has had to deal with them. Take a look on any review site and you’ll probably find a bad review written about your hotel. Many times your knee-jerk reaction is to jump to the defense of your property, service, cleanliness, or whatever else was critiqued. […]
Many marketing companies offer some sort of report used to learn how customers feel about your hotel. Sentiment analysis is used in hotel reputation management to help add context to the star ratings a hotel receives. Sentiment analysis can be very simple, such as providing positive and negative sentiment word clouds, or quite comprehensive, such […]
Summer is a popular time for travel, making it an important time of the year for hoteliers who seek to secure bookings. Ensure that your hotel makes a splash with travelers this season by refreshing your property’s digital presence. From social media to review responses, now is the time to heat up your digital marketing […]