Every hotelier wants to set their hotel apart from the competition. One of the best ways to ensure your hotel is one-of-a-kind is by specializing in something. Many travelers are looking for unique experiences and your hotel could be just what they had in mind, but if you don’t promote your differences and stand out from the crowd, no one will know.

What is Niche Tourism

Growing in popularity among younger generations such as Millennials and Gen-Z, niche tourism reflects their desire to have vacation experiences that are more personal and tailored to their individual preferences and interests. 

The more your hotel is tailored to the needs of these travelers, the more likely they are to be influenced to stay at your property. This means not only featuring your property but also your city: focus on unique experiences, fun things to do, inspiring places to see. All of these details will help travelers narrow down their search for the perfect getaway.

How to Find Your Hotel’s Niche

Take a moment to think about your hotel: what words come to mind? What type of travelers do you usually see? The answers to these questions can help guide you in defining your niche. The biggest piece of the puzzle is figuring out your travelers because what they want is a huge influence on what your hotel should offer.

Many traveler niches include wellness retreats or food tours of different cities. Think about how your hotel could fit into different types of niches like these and how you can offer these personalized experiences to your guests.

Promoting Your Niche

Your hotel could be the most extraordinary place in the world, but it doesn’t matter if no one knows about it. In order to reach the travelers that would be interested in staying at your hotel, you have to market your hotel on social media. 

Using social media to market your hotel is the most effective way to reach travels within your niche. Utilizing hashtags in your posts is a great strategy to make sure the right people find and resonate with your content.

Creating, posting, and promoting content, along with analyzing trends and engagement levels is a time-consuming process. Many hoteliers have turned to companies like Travel Media Group to ensure their social strategy is professionally managed and nothing falls through the cracks. 

With our social media solution, hotels receive up to 5 custom posts per week. The content we create is designed to reach your ideal audience and encourage bookings. Don’t wait to learn how we can help you plan your hotel’s social strategy and get your hotel in front of travelers. Click here for more information.