2019 TMG Year in Review
To all of our valued clients and hotel partners, we wish you a wonderful and fulfilling holiday season. We deeply value our partnership with you and look forward to continuing to help you meet your growth goals in 2020. Thanks for letting us be a part of your team this year!
2019 Year in Review
The launch of our custom content solution for social media gave our clients new opportunities to engage with guests in 2019. The integration of Instagram into our Social DIY tool and full-service social media program made TMG the only hospitality-specific solution for hotels interested in Instagram marketing. The new social program also expanded our social advertising program, with an increased monthly ad budget included in every custom social package. A major new feature released in 2019 was multi-property social media management. Now, our clients can create, schedule, and publish social media posts to many hotel profiles at once, using merge fields to customize their content for each property. This innovation is just one of the new features that benefit multi-property groups and brands alike.
Our Enterprise offerings also evolved in 2019. In Q2 2019, TMG launched Enterprise reputation management and guest relations solutions. These enterprise digital marketing tools enable hotel brands and management groups to more efficiently manage guest reviews and communication. Our guest relations system integrates with brand websites and forms, then displays inbound guest messages in real-time, with the ability to respond, add notes, and escalate issues directly in our dashboard. This program enables brands and management groups to monitor and take action on feedback for thousands of hotels in one intuitive dashboard. These updates, coupled with our multi-property social media posting capability and advanced multi-property reporting, make TMG OneView™ an ideal choice for brand and management group partnerships.
While TMG OneView® launched as our primary client dashboard in fall 2018, our clients have benefited from continual updates and innovations to the platform throughout 2019. The OneView feed is the perfect tool for managing online guest feedback, and with complete integration of our Respond & Resolve™, social media, website, and reputation management solutions, there’s no better way to manage your digital presence.
We would be remiss if we did not reflect on a major milestone in 2019, which was the transition of HotelCoupons.com to Landmark Community Newspapers, Inc. The transition was part of an initiative to realign the operations of HotelCoupons.com with other print media businesses under the shared parent company, Landmark Media Enterprises. Our decades-long shared history with HotelCoupons.com is an essential part of TMG’s legacy as a hospitality marketing innovator.
An exciting moment for the TMG team this year was the announcement that AD1 Global won Travel Weekly’s Silver Magellan Award. Their entry titled “Every Guest Deserves a Response” shared how the hospitality professionals at AD1 Global leveraged TMG technology to add a personal touch to every online guest interaction. We are grateful for our partnership with AD1 Global and congratulate the group on this prestigious award.
As we reflect on the milestones of 2019, it fuels our drive for innovation and success in 2020, and we can’t wait to share what’s in store for our partners next year!
Every team member at TMG is motivated by our ability to help hotels find success. We are actively working on your behalf to innovate our solutions, increase our effectiveness, and drive results. Whether we provide services for one hotel you manage or a thousand, we hope you consider us an extension of your team. If we have not yet had the opportunity to work with you, we hope to continue as a helpful resource as you market your hotel to travelers in 2020.
We wish you and yours a wonderful holiday season!