Social Media for Hotels

Building Your Professional Network on LinkedIn

by | February 15, 2021 | Hotel Marketing Resources, Social Media for Hotels

People use LinkedIn for a wide variety of reasons – to post job listings, share company updates, and even advertise services to other businesses and business consumers. However, without a strong network, your posts won’t have a strong reach, making it difficult to share your messaging with fellow business owners or business travelers. However, if […]

How to Respond When a Guest @Mentions You

by | February 8, 2021 | Hotel Marketing Resources, Social Media for Hotels

When you’re signed in to one of your social media accounts and you receive a notification that someone @mentioned you, it can be equal parts exciting and nerve-wracking as a business. For many users online, @mentioning is a conversation starter. However, for businesses – especially those in hospitality – a @mention can be something else […]

Social Media Mentions: Notification and Management

by | January 20, 2021 | Social Media for Hotels

Social Media Mentions for Hotels In the current consumer climate, what travelers are saying about your brand on social media can have significant effects on your reputation and revenue. That’s why it’s important to employ social listening strategies for your hotel. Travel Media Group’s social media solution now includes @mentions and comments, providing hoteliers with […]

Introduction to Social Listening

by | January 13, 2021 | Hotel Marketing Resources, Social Media for Hotels

Your hotel’s online reputation encompasses everything travelers see about your hotel when looking to book their next vacation. This means it’s about more than just the reviews on TripAdvisor, or a post’s performance from your page on social media. Your online reputation also includes everything your guests are saying about you on these platforms – but […]

Utilizing LinkedIn for Your Hotel Marketing Strategy [White Paper Download]

by | January 11, 2021 | Hotel Marketing Resources, Social Media for Hotels

LinkedIn is a fast-growing platform with over 171 million users in the U.S., and 30 million companies actively online. While it’s been used commonly as a B2B marketing platform, the popularity of LinkedIn as a B2C platform is on the rise as well, especially in response to the global health crisis. Hoteliers should take advantage […]

How to Create a LinkedIn Business Page

by | January 4, 2021 | Hotel Marketing Resources, Social Media for Hotels

As a hotelier, it’s best to always seek new ways to connect with your community. Investing time in creating a LinkedIn business page is an excellent place to start – you can grow a professional network and share your business insights all in one place. If you’ve never created a business page on LinkedIn before, […]