Social Media for Hotels

As a hotelier, it’s best to always seek new ways to connect with your community. Investing time in creating a LinkedIn business page is an excellent place to start – you can grow a professional network and share your business insights all in one place. If you’ve never created a business page on LinkedIn before, […]

Taking advantage of social media to reach out to potential guests can seem like a daunting task on a place like LinkedIn, where 30 million businesses are utilizing the platform to do the very same. However, there is a method to the madness behind developing content for LinkedIn. Through utilizing the following best practices, you […]

As we continue to monitor travel trends and occupancy approaching the new year, a number of questions hang in the air: what pace of recovery can we expect in 2021? How will a vaccine affect traveler confidence? How do we continue to attract travelers to our hotels? While some answers remain to be seen, we […]

LinkedIn has amassed over 630 million users over the years, becoming more than just a place for users to put their resume and conduct a job hunt. It has become a full-fledged networking website that accounts for a major percentage of B2B leads. However, B2C companies such as hotels can tap into the growing market […]

The next generation of consumers is on the rise, and the sooner you’re able to pivot your marketing strategy to capture their attention, the more conversions and bookings you’ll earn. Generation Z makes up 40% of the consumer population right now, and as a group that thoroughly understands the power behind their purchase, you’ve got […]

The holiday season is busy for everyone, but especially for hoteliers trying to capture business to make up for the lull from the early fall. However, the holidays also tend to sneak up on us, and establishing a solid marketing plan for the holiday season is imperative to success. One element of your strategy this […]