Online Marketing for Hotels

In a time where tourists and their friends are pushing for each other to #StayHome, hoteliers are left asking: who’s still traveling? Though occupancy rates are at a record low, they are not zero, and now is the time to discuss who these road warriors are. Identifying these individuals will help generate ideas to innovate […]

During these unprecedented times, people across the globe are exhibiting intense levels of caution when it comes to travel. It’s situations like this one where your strategy to reinforce guest comfort and safety is critical for those who are coming through your doors. There are several strategies available to you, and today we’ll shed light […]

With so much uncertainty in North America as COVID-19 counts rise and more states issue Stay In Place orders, American business owners are wondering about the longterm impact this virus will have on our economy. The hospitality industry has already seen significant drops in RevPAR and occupancy, and hotel owners and operators are working around […]

4 Key Takeaways  On Monday, Smith Travel Research (STR) conducted a webinar sharing an initial look at the impact of the COVID-19 outbreak on the U.S. hotel industry. You can view STR coverage of the outbreak online, and we’ve shared key takeaways from the webinar below.   1. A Drop in Occupancy is Expected As […]

What Hotel Managers Can Do in Response to Coronavirus COVID-19  As information and media coverage of a new strain of the coronavirus (COVID-19) is shared, the hospitality industry is holding its collective breath. Not to avoid contracting the virus, which spreads through respiratory droplets, but to see how the spread of the virus impacts traveler […]

Learning How to Attribute Sales to Marketing Campaigns Have you ever tried to send a link to a friend, only to see it is a hideous, lines-long URL? That’s because there are attributes on the end of the link to help the website track where their website traffic came from. UTM codes work in the […]