Amber Wojcek
Amber Wojcek is a regular contributor to the Travel Media Group blog, where she writes articles about hospitality marketing and technology. She is also a frequent contributor to AAHOA's Today's Hotelier magazine and has been published on websites such as Drive The Nation and the HotelCoupons blog. Amber has an MA from the University of Central Florida in mass communication with a graduate certificate in corporate communication. She received her bachelor’s degree in communication and media studies from Arizona State University. She is also a board member at Ten Thousand Villages.
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Email Marketing Best Practices for Hotels: How to Track Results from UTM Codes
So you’ve started using UTM codes. Now what? Google Analytics provides helpful reporting so you can see exactly which links were successful, informing your future marketing strategy. For instance, let’s say that you were able to find that a lot of people clicked on...
Email Marketing Best Practices for Hotels: What are UTM Codes?
Learning How to Attribute Sales to Marketing Campaigns Have you ever tried to send a link to a friend, only to see it is a hideous, lines-long URL? That’s because there are attributes on the end of the link to help the website track where their website traffic came...
Celebrating International Women’s Day with 4 Remarkable Women in Hospitality
International Women’s Day was first celebrated by suffragettes in 1911 and March 8th remains a day to celebrate the social, economic, cultural and political achievements of women. We want to recognize some remarkable women in the hospitality industry of the past...![The Key to Reputation Success in 2020 [White Paper Download]](https://www.travelmediagroup.com/wp-content/uploads/2020/02/Reputation-Success-2020-Whitepaper-500x386.png "The Key to Reputation Success in 2020 [White Paper Download]")
The Key to Reputation Success in 2020 [White Paper Download]
Why Recent Reviews & Responses Matter More Than Ranking For many hoteliers, TripAdvisor is the most important website for attracting new customers and competing with other local hotels. Whether a traveler is booking a hotel on an OTA website, directly on the hotel...
Email Marketing Best Practices for Hotels: Basic Success Metrics
Now that you’ve built an email and improved your email delivery, now what? For far too many businesses, they just rinse and repeat. By making your emails better each send, you’ll be able to keep subscribers engaged and get more conversions. Before you just copy your...
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