The HendersonInn Boosts Social Media Engagement
The Henderson began using Travel Media Group’s social media solution in July 2018. Just short of a year into the program, the Henderson’s Facebook page reached up to 2,239 likes and is growing at an unprecedented rate. Not only did our partnership help generate more guests at their inn, it also helped boost revenue at their on-site restaurant and bar.
The more frequently engaging content is posted, the more travelers The Henderson reaches online.
Average Monthly Reach
Average Monthly Facebook Recommendations
Located in Hendersonville, North Carolina, The Henderson aims to serve visitors to the town as well as those heading to the Asheville area. The Henderson offers a vibrant, small-town aesthetic that is great for a relaxing getaway. In addition to its eclectic rooms, the inn also has a restaurant and bar on site.
Their main goal was to attract travelers through their social media posts and convert them into guests. More specifically, the challenge was to encourage these travelers to book directly through their website so that The Henderson could lower their number of OTA bookings. Not only did they want to promote their inn, but they also wanted to promote their inn’s restaurant and bar specials.
Travel Media Group took several approaches to generate more social engagement with travelers. Right from the start, our team worked with the owner to brainstorm what they would like to feature on the accounts. Together, we came up with promoting a family weekend getaway on their social accounts.
Also, offering food specials from the inn’s restaurant has been a hot topic among travelers. In these posts, we incorporate clear website CTAs so that travelers can explore what The Henderson has to offer directly on their site. This is a great way to get travelers to book with the inn directly and not through an OTA. Through consistent posts and strategic advertising, we have ensured that their audience continues to grow.
Out of 5 Stars on Facebook
The Results Were Amazing
Through implementing Travel Media Group’s social media strategies, The Henderson has achieved significant engagement results on its social media channels.