Quality Inn & Suites RichfieldHotel Grows Audience on Facebook
Quality Inn Richfield began using Social Media from Travel Media Group in November 2014. At the time, they had only 68 Likes on Facebook and an average monthly reach of 483 guests, making it hard to see their efforts pay off. Since then, we launched a comprehensive social media program designed to build their audience, increase guest engagement and encourage more bookings.
Travel Media Group has been a benefit for our hotel. It’s my opinion that the services they provide our hotel way outweigh the cost.
The more frequently engaging content is posted, the more travelers the Quality Inn Richfield reaches online.
Increase in Facebook Likes
Out of 5 Stars on Facebook
More Traveler Reached
Strategic Approach to Social Media
Optimized Social Profiles
Quality Inn Richfield’s social media profiles were claimed and optimized to increase search engine visibility and improve the overall accuracy of information. Next, we helped the hotel build their Facebook audience by marketing the profile across multiple channels.
Consistent Social Posts
Our program includes 4 posts per week on Facebook and Twitter, plus at least 2 pins per week on Pinterest. These posts improve the hotel’s online content strategy while providing value for guests and travelers. The more frequently engaging content is posted, the more travelers the hotel can reach online.
Promote & Convert
Social media is one of the most influential channels to reach travelers. Our actionable posts drive reservations and impact revenue. Plus, we leverage promoted posts on Facebook to grow your audience over time.