Royale Parc Suites by Choice HotelsHotel ranks 6 out of 154 hotels in Kissimmee
Travel Media Group has helped Royale Parc Suites by Choice Hotels dramatically improve their online reputation over the past six months. Using strategic reputation solutions to influence positive traveler feedback and respond to all reviews on TripAdvisor and OTA websites, Royale Parc Suites has achieved a 100% response rate within 48 hours and ranks as number 6 of 154 hotels in Kissimmee.
While The Royale Parc Suites offers an exceptional value for travelers to Kissimmee, the hotel faces the challenge of being in a competitive market. There are more than 20 hotels within two miles of the property, all of which are convenient to local attractions. With location being such a big factor in traveler booking decisions for the area, it’s essential to stay competitive. Since 65% of travelers are more likely to book a hotel that responds to reviews, employing a review response strategy could drastically improve the hotel’s occupancy.
The goal of beginning a reputation management program was to save time and provide peace-of-mind to hotel management. The program ensures that all reviews receive professional responses within 48 hours of posting. Management at Royale Parc Suites also wanted to increase the quantity and quality of reviews on TripAdvisor, and in turn improve rank and rating in the Kissimmee market. With a dual strategy of increasing positive reviews and responding to 100% of guest feedback, the hotel was able to increase their ranking on TripAdvisor and other OTA websites.
The Royale Parc Suites used all three of Travel Media Group’s strategies for positively managing hotel reputation online: Tracking, Influence and Respond & Resolve.