Marissa Kinzel

Marissa Kinzel
Marissa is the Content Manager at Travel Media Group, and a previous member of the product team helping hoteliers with Respond & Resolve™. Her aim is to deliver educational, practical content to hoteliers to show a unique perspective and encourage innovation and creativity. Marissa earned her Bachelor of Arts in Writing and Rhetoric from the University of Central Florida. As a rhetoric scholar with a firm belief in meaning and message, she takes an audience-first perspective in all of her writing. She considers all factors to deliver a tailored, relevant message no matter the subject. Her minor in Digital Humanities affords her skills in multimedia messaging, and she is a proponent for companies utilizing audio and visual mediums to better market themselves in a fast-moving world.
 
Marissa engages in and loves many forms of media, including podcasts, video games, books, and movies. She also enjoys sewing and cooking and is working on a small series of young adult fantasy novels to publish independently.

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Guest Surveys for Advanced Guest Insights

To better understand what your guests want out of a visit to your hotel, you’ll need to understand two crucial factors. First, you’ll need to know what your ideal guest is like – what are their interests? Their booking habits? Their amenity preferences? Second, you’ll...

Experience Marketing: Unique Ways to Attract More Guests

What is Experience Marketing? Marketing your property to guests requires defining clear, obtainable goals and setting up a strategy to achieve them. Your strategy should involve social media – it’s where most of your potential guests are spending their time, whether...

Customizing a Post-Stay Survey for Your Guests [White Paper Download]

Of all the guest feedback tools that hoteliers have access to, post-stay surveys are among the most insightful. Through them, guests can provide honest feedback about aspects of their stay in an efficient way, and hoteliers can use the data from each survey to further...

Travel Media Group Recognizes 25 Hoteliers with Hospitality Hero Award

Travel Media Group announced today 25 winners of the new TMG Hospitality Hero Award. The top-rated digital marketing vendor launched the award to recognize stories of resilience and excellence in hospitality. “Every day we’ve been hearing stories of our clients...

The Importance of Guest Feedback to the 2021 Traveler

The hospitality industry made a number of adjustments over the course of the coronavirus pandemic. We’re not out of the woods yet, either – even as travel numbers continue to trend in a positive direction, hotels still have to make continuous adaptations to stay...