In another special edition of the Suite Spot, Senior Vice President of Lodging Insights at STR, Jan Freitag returns to the podcast for an insightful conversation. Jan and his team at STR are continuing to closely monitor industry data and trends post-COVID-19. Jan and...
Our most recent white paper discusses having a dynamic marketing strategy, and how understanding your travelers’ explicit needs results in a more promising conversion rate. There are a variety of methods hoteliers can take to assure that traveler needs can be met...
When states first entered lockdown, hospitality industry experts began to notice an interesting trend: online travel agencies (OTAs) were falling away from the top of search results for guests seeking hotel nights. As we moved into April and May, Comscore’s...
In this episode of Suite Spot, we talk about the adaptations hoteliers are making to their property websites in the midst of this pandemic. Travel Media Group Senior Website Product Analyst, Stephanie Courtois, joins host Ryan Embree to share how she, alongside the...
The hospitality industry has shown signs of recovery in many areas since the start of the pandemic, but one area that continues to struggle is business travel. The abrupt halt contributed to losses due to cancelled conference events and businesses no longer sending...