Industry-Leading Hotel Marketing Expertise
For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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Our most recent white paper discusses having a dynamic marketing strategy, and how understanding your travelers’ explicit needs results in a more promising conversion rate. There are a variety of methods hoteliers can take to assure that traveler needs can be met through marketing: through information displayed on their website, through pictures, or through social […]
When states first entered lockdown, hospitality industry experts began to notice an interesting trend: online travel agencies (OTAs) were falling away from the top of search results for guests seeking hotel nights. As we moved into April and May, Comscore’s data showed that the visitors going to a hotel’s direct website tallied higher than those going […]
In this episode of Suite Spot, we talk about the adaptations hoteliers are making to their property websites in the midst of this pandemic. Travel Media Group Senior Website Product Analyst, Stephanie Courtois, joins host Ryan Embree to share how she, alongside the Travel Media Group product team, prepared our hotel partners’ websites for COVID-19 […]
The hospitality industry has shown signs of recovery in many areas since the start of the pandemic, but one area that continues to struggle is business travel. The abrupt halt contributed to losses due to cancelled conference events and businesses no longer sending employees out to cities for specific projects. The loss of room nights […]
As many states approach the start of the school year, parents are making a vital decision about whether to send their students back to school. In order to reduce the spread of the coronavirus, many schools are offering parents the option to allow their children to study virtually. If parents choose to keep their kids […]
There has been a lot of discussion from the beginning of the current global health crisis about what hoteliers need to do to weather the storm and keep revenue flowing – mostly through maintaining stable marketing efforts and managing their hotel’s online presence. However, many hoteliers are facing challenges at the property level due to […]
As occupancy starts to ramp back up across the country, hoteliers are looking for every opportunity to gain a strategic advantage over local competitors. One of the biggest factors that will determine your hotel’s ability to capture more guests during this time is your hotel’s first impression online. With Travel Media Group’s 1st Impression Score™ […]
In this episode of Suite Spot, Ryan Embree reflects on some of the post-pandemic effects of our everyday lives when it comes to travel. Ryan recounts the significant changes to the traveler experience of a hotel stay in summer 2019 versus summer 2020. He talks about how hoteliers have adapted their websites, social media, and […]
In response to the current state of the hospitality industry, Travel Media Group has made the decision to host and participate in virtual events to consult with hoteliers nationwide. The brand announced their first TMG Virtual Trade Show, which will take place August 4-5, 2020. “We love to connect with our partners on a personal […]
Over the course of the last few decades, hotels have slowly integrated technological solutions to their accommodations. At first, most of these changes were meant to enhance the guest experience: for example, providing a simpler method for guests to check in via their cell phones, as so many travelers carry one. However, considering the long-lasting […]
Every hotelier knows that online reviews are the best way to bring more attention to your hotel and earn valuable bookings. Reviews serve as reliable firsthand experiences to curious guests wanting to learn more about what a stay at your property might look like. Guests trust in these sources to guide their impression of a […]
To succeed in a constantly changing market, hoteliers need to keep an eye on what’s trending and how travelers are finding their way to hotels – that way, they can develop a content strategy to directly capture the needs of travelers. These various consumer needs can be tracked through search trends, and further monitored through […]
In this episode of the Suite Spot, we discuss what to do when your hotel receives an online review related to the COVID-19 pandemic. Host, Ryan Embree, is joined by review response expert and Respond & Resolve™ Product Manager, Kristeena Seckinger, who walks us through which COVID-19 red flags to watch out for in your […]
Sustainability in hospitality is a topic that has been debated for decades – as tourism grows in popularity worldwide, hoteliers are tasked with how to ensure their hospitality doesn’t have a negative impact on the environment. The industry has worked hard and made many positive strides over the last decade, especially as consumers become more […]
When states began hesitantly reopening for business, local travelers started to book hotels for small, weekend getaways. The conversation between hoteliers shifted from what to do about their staff and their property to the ways they can better protect their incoming guests. With occupancy back on the rise, that conversation becomes more important for both […]
The 5-star hotel experience in the age of COVID-19 could look very different from what both guests and hoteliers are used to. Sometimes referred to as the “new normal,” hoteliers need to be ready to evolve and adapt their hotel stay experience and set the right expectations as travelers return back to our hotel’s front […]
In the wake of the coronavirus, travelers are more discerning with cleanliness practices of all businesses, but hotels especially have come under watchful eyes. Guests may avoid discussing their concerns with you, taking their frustrations to online reviews. Writing a well-composed response to a negative review about cleanliness can seem difficult, but there are strategies […]
Although the road seems long, every day that passes is one day closer to recovery and a promised “new normal.” As restrictions across the country begin to ease, we will see an appetite for travel that the industry has not experienced in a very long time. So how do we prepare our hotel for all […]
In this episode of the Suite Spot, we turn our attention to COVID-19 hotel industry recovery and what hoteliers can do to build traveler confidence. Host Ryan Embree is joined remotely by Travel Media Group’s Director of Marketing, Anne Sandoval, to share best practices for increasing guests’ comfort level.
Reviews are the driving force of every hotel’s reputation, so it’s imperative to understand every element behind each one your property receives. That’s where Travel Media Group’s intuitive sentiment analysis system comes in: we provide an at-a-glance look at guest sentiment for your hotel, split into a system of 24 tags marked “positive,” “negative,” or […]
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