Industry-Leading Hotel Marketing Expertise
For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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In this episode of the Suite Spot, we turn our attention to COVID-19 hotel industry recovery and what hoteliers can do to build traveler confidence. Host Ryan Embree is joined remotely by Travel Media Group’s Director of Marketing, Anne Sandoval, to share best practices for increasing guests’ comfort level.
Reviews are the driving force of every hotel’s reputation, so it’s imperative to understand every element behind each one your property receives. That’s where Travel Media Group’s intuitive sentiment analysis system comes in: we provide an at-a-glance look at guest sentiment for your hotel, split into a system of 24 tags marked “positive,” “negative,” or […]
Negative reviews happen to everyone; even if you do everything you can to provide the best experience, guests may still harbor concerns that they feel more comfortable voicing on an online platform. Although a negative review can relate to any topic, one of the most concerning to receive is when a guest feels they’ve been […]
In a time when states’ restrictions are easing and summer is around the corner, hoteliers need to do all they can to prepare for incoming travelers. During slower months, maintaining safe social distancing and thorough cleanliness procedures may have been easier, but it is more challenging when your hotel approaches full capacity. The question is: […]
[Updated 1/25/2023] As one of the largest civil rights movements in history happens across the globe, important conversations have been started in homes and businesses about racial diversity and inclusion. All business owners have been challenged to reflect on their practices and decide how to improve themselves for the betterment of the workforce and the […]
In this special edition of the Suite Spot, we sit down with Senior Vice President of Lodging Insights at STR, Jan Freitag. Jan and his team at STR have been hard at work collecting and analyzing hotel data across the globe during the COVID-19 pandemic.
As more travelers are inspired to start booking rooms at hotels, searches will begin to rise. As a result, it’s become more important than ever that your hotel maintains a strong online presence. Most may only think of this a having an intuitive, mobile-friendly website with up-to-date information, or ensuring all the information you provide […]
For a few months, travelers have been in the “dreaming” phase regarding their travel plans, searching through different options and opportunities for their next getaway. Hoteliers are tasked with maintaining their online presence to attract travelers, and the question to answer is: what is the best way to attract guests and bring in bookings? There […]
So you’ve started using UTM codes. Now what? Google Analytics provides helpful reporting so you can see exactly which links were successful, informing your future marketing strategy. For instance, let’s say that you were able to find that a lot of people clicked on your email banner and converted to sales, but very few clicked […]
Several months into this global pandemic and the question remains: “When will occupancy levels recover?” Although the exact answer remains unclear, there are two major factors that are going to correlate with hotel occupancy on the road to recovery – time and traveler comfort level. As hoteliers, we could sit back and wait as travelers […]
In this episode of the Suite Spot, we celebrate another hotel digital marketing innovation created by Travel Media Group’s product development team led by VP of Product & Technology, Jason Lee. Host Ryan Embree is joined by Jason to discuss 1st Impression Score®, a first of its kind hospitality and reputation metric.
In Part 3 of our COVID-19 educational series, we concentrate on the subject of group travel loss in the hotel industry. According to STR, there have been over 200 global events canceled in wake of the coronavirus spread. Groups that are rescheduling are pushing their bookings into late 2020 or 2021, leaving potential occupancy gaps […]
Hoteliers globally are preparing for restrictions to ease and travelers to begin booking hotel rooms again. Few expect the industry to bounce back to full occupancy immediately, so it leaves room for questions for hoteliers regarding re-opening their hotels. The AHLA has prepared a roadmap to recovery which asks Congress for additional aid to be sent […]
As states begin to ease restrictions on travel and businesses begin to re-open, questions begin to rise in the minds of consumers and business owners alike. Hoteliers wonder who may be first to return, or how quickly they can expect the demand to rise for hotel rooms. For consumers and guests, they are left wondering […]
In this episode of the Suite Spot, we discuss the stories and sentiments that we have been hearing from our hotel partners across the country who have been impacted by COVID-19. Host Ryan Embree is joined by Client Success & Operations Manager Edwin Pomales to discuss how his team has evolved their conversations with our […]
As hotel occupancy continues to sit at record lows, hoteliers and industry professionals are beginning to discuss what happens next. While we are not yet out of the “survival” stage of the financial crisis that followed the coronavirus’ tracks, experts say that we are beginning to see the light at the end of the tunnel. […]
With the hospitality industry shifting toward a new normal, there is an opportunity to re-evaluate your online marketing strategies to determine if you’re making the most of the tools at your disposal. Properly implementing social media strategies into your hotel marketing will help you grow a stronger relationship with future travelers. Social media may not […]
Utilize these effective hotel marketing strategies to increase traffic and booking conversions. [Updated Jun 13, 2023] Whether you’re running a unique small hotel business or have years of experience managing large-scale hotel groups, there is never a bad time to step back and reevaluate your strategy for hospitality marketing. Demand within any market shifts regularly, […]
What Historically Happens When Demand Shrinks One of the biggest industry fears coming out of this global pandemic is the impact that COVID-19 will have on occupancy and demand moving forward. Historically, this is the typical timeline that follows as demand starts to shrink. First, with demand shrinking consumers begin to see more options than […]
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